Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Target Market 244

Target Market Marketing Fashion Consumer 244

Inside Retail

FEBRUARY 25, 2024

L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012. Rebollini said that Dr Vranjes Firenze has outperformed the category since launching in the Australian market five months ago and that customer feedback suggests the brand is resonating with local shoppers.

Department Stores 130

Department Stores Boutique Target Market Point of Sale 130

Retail TouchPoints

OCTOBER 2, 2023

As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online. First-party data, because it comes from the horse’s mouth, is much more effective for targeted marketing. First-party data is good to cultivate even if third-party cookies were sticking around.

Marketing 315

Marketing Advertising Target Market Consumer 315

Retail TouchPoints

OCTOBER 13, 2022

“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.

Wholesale 248

Wholesale Consumer Clienteling Location 248

Small Biz Trends

NOVEMBER 10, 2021

Keeping the target market in mind, they have designed a colorful yet simple homepage. Gymshark is a fitness clothing brand that was created by a teenager, Ben Francis in 2012. Despite the large number of items on offer, the site is well-organized to give visitors a clear view of the options. ZeroGravity. Manitobah Mukluks.

Beauty and Health 98

Beauty and Health Accessories Jewelry Fashion 98

Retail Gazette

DECEMBER 20, 2023

M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. Price had previously worked at M&S as trading director from 2005 until 2012 but left because it “was drifting in the wrong direction”.

Fashion 73

Fashion Promotions Visual Merchandising Shopping 73