A Beginner’s Guide to a Cookie-Free Marketing Strategy
Retail TouchPoints
OCTOBER 2, 2023
As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online. First-party data, because it comes from the horse’s mouth, is much more effective for targeted marketing. First-party data is good to cultivate even if third-party cookies were sticking around. How does it do that?
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