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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online. First-party data, because it comes from the horse’s mouth, is much more effective for targeted marketing. First-party data is good to cultivate even if third-party cookies were sticking around. How does it do that?

Marketing 309
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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012. Our strategy has always been and still is to be at the most exclusive point of sales,” Cristina Rebollini, Dr Vranjes Firenze’s export manager and international business developer, told Inside Retail.

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20 Shopify Stores to Inspire You

Small Biz Trends

Shopify stores are ecommerce sites for businesses to sell, ship and manage their products online. Keeping the target market in mind, they have designed a colorful yet simple homepage. Gymshark is a fitness clothing brand that was created by a teenager, Ben Francis in 2012. What are Shopify Stores? ZeroGravity.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

But how did M&S manage to win over fashion shoppers amid intense competition across the market? M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base.

Fashion 73