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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share. How does it do that?

Marketing 315
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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.

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20 Shopify Stores to Inspire You

Small Biz Trends

Shopify stores are ecommerce sites for businesses to sell, ship and manage their products online. Keeping the target market in mind, they have designed a colorful yet simple homepage. Custom Fit Tea’s Shopify site appeals to its target audience with its attention to detail. What are Shopify Stores? ZeroGravity.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

But how did M&S manage to win over fashion shoppers amid intense competition across the market? M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base.

Fashion 73