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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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White Castle Rolls Back Slider Prices to 2012 in Bold Value Play

Retail Wire

White Castle has rolled back the cost of its sliders to 2012 prices in an unprecedented, budget-busting move to drive store traffic and build customer trust. This deal kicks off May 9 in all markets except Florida, per the release. According to a company press release , a pack of six sliders will cost just $4.

Returns 147
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Aesop CEO Michael O’Keeffe to depart after more than 20 years

Inside Retail

He noted that Japan has become Aesop’s largest market and ranked eighth in prestige cosmetics. The brand also has a growing market share in Korea and China. Brazilian company Natura & Co acquired a 65 per cent interest in the brand in 2012 for US$71.6 Aesop was founded by Melbourne hairdresser Dennis Paphitis in 1987.

Fashion 264
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify. It’s usable by everyday consumers, and that’s what makes it powerful.”

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. That’s changed the look of both marketing and the products retailers sell. population — just a bit fewer than Baby Boomers ( 20.93% ) and the largest current group, millennials ( 21.71% ), according to Statista. Now it’s the inversion.

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How three Aussie retailers with a US presence are navigating the market now

Inside Retail

While there is no one-size-fits-all solution to the tariff problem, and the situation remains fluid, several Australian retailers told Inside Retail they are recalibrating their strategies and looking to streamline their operations rather than retreat from the lucrative US market.

Marketing 165
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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273