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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 309
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Data: Lidl hits record market share, as Asda nosedives

Retail Gazette

Lidl has achieved a new UK record market share hitting 8.1%, according to new data from Kantar, as Asda’s share plunged 0.8 of the overall grocery market, or 3% in London. percentage points in market share since last year, hitting 27.6% percentage points in market share since last year, hitting 27.6% 34,107 100.0%

Marketing 102
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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

Still, for many new brands hitting the market today, disruption of legacy norms, and brands, is the goal, And whether he likes it or not, Dubitsky is very good at it. His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally.

Consumer 234
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. For years, Amazon “knowingly complicated the cancellation process for Prime subscribers who sought to end their membership,” the FTC said in the complaint. The retailer reached a $2.35

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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

They then evolved into a novel way of solving everyday consumer problems (making meals, figuring out what to wear), while adding an element of product discovery along the way. We Feed Raw uses the recurring products model to connect subscribers with dog food — specifically, its recipes formulated by PhD animal nutritionists.

Jewelry 254
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Retail’s New Normal: Here’s What Retailers Should Focus On As The Country Continues To Reopen

Retail TouchPoints

The COVID-19 pandemic brought into sharp focus which retailers were better prepared to weather massive market disruption and which were not. Today, retailers need to change that mindset in order to keep up with consumer demands — a diversified supply chain is no longer a bottom-line booster, but a competency needed to survive.