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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 315
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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BNPL: A Win-Win for Retailers and Consumers as the Holidays Approach

Retail TouchPoints

With retailers already pushing out holiday sales to entice consumers to buy early and avoid delivery delays due to supply chain congestion, one tactic that they will lean on to entice customers is buy now, pay later (BNPL). BNPL Can Have an Effect on Consumers and Retailers.

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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

Disruption — I hate that word; you don’t want to disrupt,” he said at an event hosted by retail management platform Trax in January 2023. “No Still, for many new brands hitting the market today, disruption of legacy norms, and brands, is the goal, And whether he likes it or not, Dubitsky is very good at it. Why do they suck?’ [His

Consumer 241
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245
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“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

Inside Retail

In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail. From HP’s internal research, the company has found that nearly 50 per cent of consumers still prefer shopping in physical stores to online.

Consumer 130
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Grove Collaborative Names Zulily and Shopbop Alum New CEO

Retail TouchPoints

Sustainable CPG brand Grove Collaborative is making some major leadership changes to follow through on its vision for future growth and market expansion. Landesberg will now serve as Grove Collaborative’s Executive Chairman of the Board, overseeing strategy, capital markets and corporate development among other key initiatives.