Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 326

Marketing Advertising Target Market Consumer 326

Retail TouchPoints

OCTOBER 11, 2023

In fact, data from Legion Technologies finds that 37% of managers say they’re hiring more minors due to the shortage. However, ensuring compliance is especially tricky for retailers operating in multiple markets, as labor stipulations will vary from location to location and any changes must be made in time with laws taking effect.

Management 276

Management Location Accounting Planning 276

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 232

Consumer Marketing Retail Trends Management 232

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 260

Marketing Advertising Management Consumer 260

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 278

Marketing Consumer Checkout Customer Experience 278

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162

Consumer Accounting Promotions Shipping 162

Retail TouchPoints

MARCH 1, 2024

The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. Research underscores the profound impact of packaging on consumer psychology. 1 Meeting regulatory standards.

Marketing 271

Marketing Consumer Point of Sale Management 271

Inside Retail

OCTOBER 17, 2023

Great product diversity, changing consumer demands, and the expansion of e-commerce have turned inventory management into a major pain point for retailers. Poor inventory management results in overstocking and under-stocking, impaired cash flow, and losses from theft and spoilage. Here are some reasons why: 1.

Inventory Management 182

Inventory Management Management Drop-Shipping Fulfillment 182

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Returns Advertising Marketing Spend 312

Retail TouchPoints

APRIL 6, 2022

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. We’re in a new era of commerce where outdated approaches are no longer effective.

Management 265

Management Consumer Marketing Shopping 265

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 251

Consumer Customer Experience Fulfillment Employee Engagement 251

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Ten to 20 years ago, category management was primarily focused on optimizing the assortment, shelf placement, and stock levels of products within physical stores.

Management 78

Management Promotions Consumer Accounting 78

Retail TouchPoints

SEPTEMBER 19, 2022

Purple Innovation has confirmed that investment firm Coliseum Capital Management made an unsolicited, non-binding proposal to acquire all outstanding capital stock of the digitally native mattress company for $4.35 when markets opened Sept. when markets closed on Sept. per share on Sept. 19, 2022, up from $2.79

Management 247

Management Supply Chain Management Marketing Consumer 247

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end.

Marketing 221

Marketing Inventory Management Consumer Shopping 221

Inside Retail

OCTOBER 7, 2022

Melbourne’s Queen Victoria Market has cracked down on the sale of inauthentic Aboriginal and Torres Strait Islander souvenir products, ahead of new laws which come into force next year. That signalled the way for the introduction of new laws to protect consumers and the Indigenous.

Marketing 342

Marketing Management Consumer ATS 342

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Consumer Marketing Brand Management 147

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 233

Consumer Finance Marketing Planning 233

Retail TouchPoints

JULY 18, 2023

True Religion has appointed Kristen D’Arcy as its new Chief Marketing Officer, reporting directly to CEO Michael Buckley. In addition to drawing in new customers, D’Arcy will be responsible for all aspects of marketing, including content creation, creative, brand, public relations, influencers, social media, partnerships and philanthropy.

Marketing 218

Marketing Advertising Management Consumer 218

Retail TouchPoints

APRIL 5, 2024

“The addition of food delivery to Uber’s ongoing partnership with Waymo reflects both companies’ mission to encourage zero-emission trips and unlock greater innovation for consumers and merchants in Phoenix and beyond,” wrote Noah Zych, Global General Manager for Autonomous Mobility and Delivery at Uber Eats in a blog post.

Marketing 248

Marketing Checkout Management Consumer 248

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

Consumer 237

Consumer Payment Services Supply Chain Management Store Layout 237

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Customer Experience Kiosk 147

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Brand Management 78

Brand Management Management Consumer Marketing 78

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Department Stores Fashion 130

Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 261

Consumer ATS Location Apparel 261

Inside Retail

APRIL 29, 2024

From superfood -enhanced coffees to spirit-less cocktails, the market for more natural and healthier beverage alternatives has never been stronger — even when it comes to energy drinks. As Manuel Gonzalez, general partner at AgFunder, pointed out, “Tekla and Karishma are the embodiment of founder market fit.

Marketing 130

Marketing Consumer Management Planning 130

Retail TouchPoints

NOVEMBER 15, 2022

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. With brands looking to bring direct marketing into the 21 st century at last, linking TV ads and ecommerce is critical. Here are three things marketers can do now.

Consumer 266

Consumer Shopping Advertising Marketing 266

Inside Retail

APRIL 24, 2024

With respect to China, there have long been doubts over the quality of economic data coming out of the National Statistics Office (NSO), so it’s wise not to get too excited about the retail sales numbers released on April 16, along with the customary spiel about the national economy and how competently it is being managed by the government.

Consumer 147

Consumer Accounting Planning Promotions 147

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 247

Marketing Advertising Customer Experience Planning 247

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 278

Marketing Advertising Consumer Customer Retention 278

Inside Retail

FEBRUARY 25, 2024

As Chinese consumer spending on luxury goods continues to surge, luxury brands are doing everything they can to enhance their overall appeal. According to Euromonitor research, Chinese consumer spending on luxury goods is expected to hit $88 billion by 2028.

Consumer 130

Consumer Fashion Marketing Accounting 130

Retail TouchPoints

SEPTEMBER 8, 2023

With more than 20 years of experience in the consumer products industry and “a proven record of operating excellence, financial discipline and building high-performance teams,” Glendinning will officially join the Express leadership team and board of directors on Sept.

Consumer 220

Consumer Apparel Accounting Finance 220

Retail Focus

NOVEMBER 28, 2022

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotions Consumer Management 278

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

Marketing 303

Marketing Advertising Consumer Shipping 303

Inside Retail

FEBRUARY 21, 2023

per cent, as orders were impacted by the impact of inflation on consumer spending. The post Domino’s Pizza profit slumps as inflation hits consumer spending appeared first on Inside Retail. Domino’s Pizza Enterprises said its first-half net profit fell 21.5 million on global sales of $1.97

Consumer 246

Consumer Net Profit Management Marketing 246

Retail TouchPoints

MARCH 14, 2024

Meeting Luxury Consumers Where They Are (Image courtesy Whitman Family Development) The COVID-19 pandemic brought about many changes in the U.S., Meeting Luxury Consumers Where They Are (Image courtesy Whitman Family Development) The COVID-19 pandemic brought about many changes in the U.S.,

Shopping 294

Shopping Consumer Drop-Shipping Shipping 294