Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? But this year, I’d bet a lot of marketing directors are wishing they had sat this particular Olympics out. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Inside Retail

JUNE 22, 2023

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Those terms required consumers to opt out of the program to avoid monthly charges. Amazon is under fire from the US Federal Trade Commission, which filed a lawsuit against it in Seattle.

Advertising 228

Advertising Specialty Retailers Consumer ATS 228

Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

Supermarket 130

Supermarket Advertising Management Marketing 130

Hunton Andrews Kurth

DECEMBER 8, 2022

The FTC announced that it will hold an open meeting on December 14 during which the agency will vote to publish a Federal Register notice commencing a regulatory review of the Guides for the Use of Environmental Marketing Claims (“Green Guides”). Watch this space for further updates on the FTC’s review.

Marketing 105

Marketing Consumer Advertising 105

Mass Relators

APRIL 13, 2021

WASHINGTON – Former Macy’s executive Martine Reardon is joining the National Retail Federation as chief marketing officer and executive vice president of content and membership. She served as Macy’s chief marketing officer from 2012 through 2016.

Marketing 52

Marketing Home Furnishings Accessories Apparel 52

Inside Retail

AUGUST 26, 2021

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

Fashion 130

Fashion Management Advertising Promotions 130

Rangeme

AUGUST 16, 2022

and is often a driver for consumers to visit a store —especially in the convenience channel. According to IRI, a Chicago-based market research firm, sales of cigarettes declined by 3.8% But convenience stores aren’t the only place consumers are shopping for CBD. and the U.K. Other retailers. A change to the law in the U.K.

Consumer 52

Consumer Advertising Location Shopping 52

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

Advertising 130

Advertising Marketing Consumer ATS 130

Hunton Andrews Kurth

DECEMBER 14, 2022

The FTC’s notice seeks input on a number of areas addressed by the current Guides, which last were updated in 2012.

Consumer 105

Consumer Marketing Advertising ATS 105

Inside Retail

OCTOBER 21, 2021

Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. Its shares have risen about 36 per cent in the last 12 months, giving it a market capitalization of nearly $320 billion. 8, the source added. PayPal shares fell 4.9 per cent to $62.68.

Merchant Services 130

Merchant Services Payment Services Social Commerce Returns 130

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

Shopping 190

Shopping Merchant Services Accessories Drop-Shipping 190

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

Retail Gazette

DECEMBER 28, 2023

Lyssa McGowan, chief executive, Pets at Home Pets at Home hired Sky chief consumer officer Lyssa McGowan as its new chief executive. She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer.

Grocer 67

Grocer Promotions Fashion Management 67

Small Biz Trends

SEPTEMBER 7, 2022

The Halloween season is also a prime opportunity for a successful marketing campaign. Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Halloween isn’t just for kids. Amazon Banner. Heinz Tomato Blood.

Advertising 137

Advertising Promotions Marketing Clienteling 137

A1 Retail

FEBRUARY 12, 2024

We are using the show as the launchpad for our new solar light brand Lumiz which we have brought here for the first time and as it has been extremely well received into the market. The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful!

Fashion 59

Fashion Returns Accounting Management 59

Retail Gazette

JULY 24, 2023

Up market department store Fenwick is soon to vacate Bond Street after 130 years to help ensure the business is on “strong financial footing”. Burberry, which revamped its luxurious Bond Street store late last month, opened its world-beating flagship on Regent Street in 2012. However, it is not all boom town in the West End.

Department Stores 52

Department Stores Home Furnishings Location Shopping 52

Retail Geek

FEBRUARY 24, 2021

Where I was in various leadership positions in the advertising sales and marketing teams over there, I joined in February 2012 and prior to that I was at Yahoo prior to that. 4:52] Getting in there in 2012 and really. 6:26] Early 2012 when I had arrived at Amazon to help set up the North American.

Advertising 75

Advertising Consumer Shopping Grocer 75

Hunton Andrews Kurth

MAY 12, 2022

However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement.

Advertising 106

Advertising Fashion Consumer Shopping 106

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

FEBRUARY 13, 2023

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. The t-shirt quickly sold out.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.

Fulfillment 52

Fulfillment Shipping Merchant Services Advertising 52

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. And been involved in e-commerce and various other companies and degrees.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52

Retail Geek

MARCH 18, 2022

ShipBob is a tech-enabled third-party logistics provider (3PL) that fulfills e-commerce orders for direct-to-consumer brands. use for gyves but as Bob kennels to be a shipment so that’s like the marketing angle on shipbob. ? ? ? ? Dhruv Saxena is the co-founder and CEO of ShipBob, Inc.

Merchant Services 52

Merchant Services Fulfillment Shipping Marketing 52

Indigo 9 Digital

JUNE 28, 2022

billion in 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Then sales declined for years.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Retail Geek

MAY 13, 2021

23:48] I wasn’t completely sure but I went to her website and she had a clips of herself doing advertisements from years ago before she started working for Amazon and I clicked play on a couple of them and I was like my God that is the voice of a all right.

Fulfillment 52

Fulfillment Advertising ATS Customer Experience 52