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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

A beading class in the rural town of Hawksnest, NSW, was the catalyst for sisters Rachel Vasieck and Hanna Vasieck to launch their on-trend designer jewellery label Francesca Jewellery in 2011. The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central.

Marketing 279
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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 233
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130
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Macy’s Partners With Target Evolution to Sell Teen Entrepreneurs’ Products at Texas Off-Mall Store

Retail TouchPoints

Macy’s is launching a retail concept aimed at entrepreneurs in the 12-to-19 age group in partnership with Target Evolution , a Texas-based nonprofit created to fight youth unemployment. Target Evolution was founded in 2011 to provide solutions to the common problem of youth unemployment.

ATS 246
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. A dull hook isn’t likely to get you any fish (read: customers) at the end of the day.

Marketing 237
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‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

Chip Bergh is sitting at the head of a small table in a sunny corner of his seventh-floor office at Levi’s Plaza, the corporate headquarters of Levi Strauss & Co, in San Francisco. I remembered that story when I was being recruited for this job in 2011, and I thought, ‘We’ve got to get it back to what it was like then.’”

Consumer 245
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

After unveiling the new service through a partnership with Australian department store David Jones at the end of last year, GlamCorner has now started doing the same for beloved local fashion brands Spell and Camilla. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9

Fashion 246