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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). One way to reach polychannel shoppers is through retail media networks.

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It’s Not Easy Being (Truly) Green — But it’s Worth it

Retail TouchPoints

He discussed not just the business benefits of going green but the negative consequences of greenwashing like the $30 billion in fines Volkswagen paid when it was discovered that the carmaker faked emission test results in 2009. consumers, according to Bain & Co.; Premium pricing: 50% of U.S.

Returns 191
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What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022

Retail TouchPoints

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. The success of Singles’ Day in China is no secret. Membership Services are Booming.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

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Papa Johns Announces C-Suite Shakeup Amidst Major Menu Change

Retail Wire

Papa Johns Appoints Caroline Miller Oyler as Chief Administrative Officer Per a company press release , in a major corporate restructuring, Papa Johns promoted Caroline Miller Oyler to chief administrative officer, effective immediately.

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FTC Updates Endorsement Guides: Highlights Online Reviews, Social Media Tags, and Clear Disclosures

Hunton Andrews Kurth

The new Guides were approved by a unanimous vote and make a significant number of updates to the 2009 version. Based on public comments, the Commission added a sentence to Example 12 stating that fake positive reviews used to promote a product are “endorsements.”

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Why Do Some Kickstarter Campaigns Succeed and Others Fail

Retail Bound

Founded in 2009, the crowdfunding platform has launched over 500,000 projects and received pledges worth around $5 billion. The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. It is due to price and advertising. It needs to be presented well.