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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Divide and conquer with your team.

Planning 264
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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Alibaba’s cloud computing business is the market leader in China. Source: Statista.

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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Mobile phones have become essential conduits for communication, entertainment and commerce. But the shift is bigger than consumer-facing innovations.

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20 Sandwich Franchises

Small Biz Trends

If you’re in the market for a franchise system that sells sandwiches, there are plenty of options to choose from. Brand recognition and marketing support. When you open a franchise, you’ll benefit from the brand recognition and marketing support of the parent company. So which one is right for you?

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2021-2022 Buyer’s Guide Directory

SGN Magazine

The vendors that advertise in each edition of SGN are proven companies with quality products and a commitment to customer service. This 2021-2022 Buyer’s Guide Directory contains current contact information for advertising companies. Atlanta Market at AmericasMart. The Premier Gift, Décor and Lifestyle Market. Suite 2200.

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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

The Children’s Place started selling on Amazon back in 2003. We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” But what happens if Amazon changes its algorithm or advertising on the platform becomes cost prohibitive?