Abercrombie & Fitch’s Turnaround, Why its Working
Indigo 9 Digital
JUNE 28, 2022
In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Competition from fast fashion retailers and the rise of athleisure lured customers away. Diversity and inclusion.
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