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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Takeaway : It’s time to dig deep.

Marketing 246
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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Taobao is the largest online shopping marketplace in China. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees.

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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. They refe to retail not as commerce or shopping, but as “entertainment.” Mobile phones have become essential conduits for communication, entertainment and commerce.

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20 Sandwich Franchises

Small Biz Trends

If you’re in the market for a franchise system that sells sandwiches, there are plenty of options to choose from. In this article, we’ll discuss 20 of the best sandwich franchises to open up shop. Here are five reasons why you should consider starting your own sandwich shop franchise in 2022: Proven concept.

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2021-2022 Buyer’s Guide Directory

SGN Magazine

Your customers will thank you for making their shopping efforts fun by returning to shop again, and by telling their friends about your business. The vendors that advertise in each edition of SGN are proven companies with quality products and a commitment to customer service. Atlanta Market at AmericasMart. 519) 664-2289.

Jewelry 52
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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

More than 200 million people shop on Amazon each month. If there was a mall where most customers shop, think of the biggest mall in any city, wouldn’t a retailer want to be located there? The Children’s Place started selling on Amazon back in 2003. The good news…. We've recently launched a new storefront on Amazon.

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. There were customers that shopped at Abercrombie & Fitch precisely because they liked the club vibes and feeling like they were one of the cool kids.

Fashion 98