Asda signs up Michael Bublé to star in Taika Waititi directed Christmas ad
Retail Gazette
SEPTEMBER 10, 2023
Asda used original footage from 2003 film Elf along with some camera trickery to create the ad, which saw Buddy inadvertently join the Asda team on a trial shift. The ad was extremely popular with viewers and advertising effectiveness company System1 ranked it the best advert due to its potential to drive brand impact.
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