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Asda signs up Michael Bublé to star in Taika Waititi directed Christmas ad

Retail Gazette

Asda used original footage from 2003 film Elf along with some camera trickery to create the ad, which saw Buddy inadvertently join the Asda team on a trial shift. The ad was extremely popular with viewers and advertising effectiveness company System1 ranked it the best advert due to its potential to drive brand impact.

Grocer 125
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

We have found that peer-to-peer assets from micro-influencers average 3X the average engagement rate on organic content and result in 4X higher click-through rates for paid advertisements. Instead, retailers should simply invest in TikTok and partner with community members to create relatable lo-fi advertisements.

Marketing 246
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

Ask your various partners and vendors what metaverse marketing and advertising options they offer. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. He has deep expertise in SEM/biddable advertising, web analytics and media measurement. Test and learn.

Planning 294
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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Taobao.com is Alibaba’s biggest website. Taobao is the largest online shopping marketplace in China.

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Illinois Court Says 7th Circuit Fumbled Illinois Law in BIPA Decision

Hunton Andrews Kurth

Two of those general liability insurers denied coverage for the lawsuit, arguing that the policy’s “Recording and Distribution of Material or Information in Violation of Law” exclusion barred coverage for the claim.

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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Mobile phones have become essential conduits for communication, entertainment and commerce. But the shift is bigger than consumer-facing innovations.

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20 Sandwich Franchises

Small Biz Trends

Other fees include a 6% royalty fee on sales and an advertising fee of 3-5% of sales. You can start a franchise that has no royalty fees (for a limited time) and an advertising fee of just 4.5%. There is also a national advertising fee of 2% and local marketing co-op fees that vary by market. of your sales in advertising fees.