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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 236
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Divide and conquer with your team.

Planning 244
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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Alibaba’s cloud computing business is the market leader in China.

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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Most importantly, consumers are looking to retail to play a more artistic role in their lives.

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2021-2022 Buyer’s Guide Directory

SGN Magazine

The vendors that advertise in each edition of SGN are proven companies with quality products and a commitment to customer service. This 2021-2022 Buyer’s Guide Directory contains current contact information for advertising companies. Atlanta Market at AmericasMart. The Premier Gift, Décor and Lifestyle Market. Suite 2200.

Jewelry 52
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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. The Children’s Place started selling on Amazon back in 2003. We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.”

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Horowitz decided Abercrombie & Fitch would focus on a young millennial consumer while Hollister would focus on a teen consumer. Diversity and inclusion.

Fashion 98