article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 230
article thumbnail

Unpacking the “murky” data behind the luxury spending boom

Inside Retail

The fact that some people are splashing out on $3000 handbags in the face of a recession doesn’t surprise Philip Corne, a board member for Camilla and Solbari, who was CEO of Louis Vuitton Australia from 2003-2016. “I The story around ongoing consumer spend in the face of an ongoing cost-of-living crisis isn’t cut and dry.

Consumer 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the bankruptcy of biotech darling Amyris means for the beauty industry

Inside Retail

However, beauty manufacturer New Laboratories CEO Rohan Widdison told Inside Retail , “A founder’s excitement doesn’t always lead to consumer engagement – all the money in the world won’t address the conceptual faults.” But buyer interest was minimal,” he added.

Consumer 130
article thumbnail

A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Start reading more and sharing articles.

Planning 237
article thumbnail

Aiwa brand up for auction, its parent bankrupt

Inside Retail

Listed on the Tokyo Stock Exchange from 1961 it lost profitability in the late 1990s and was taken over and delisted by Sony in 2003. As increasingly more newcomers enter the consumer electronics market, owning a brand as recognisable as Aiwa would be a tremendous competitive advantage.”

article thumbnail

Eataly set for global expansion after $300 million cash injection

Inside Retail

Founded in 2003, Eataly describes itself as “the largest Italian retail and dining experience in the world, transforming the way consumers enjoy Italian food, beverage and, culture through markets, counters, cafes, restaurants and educational offerings”.

article thumbnail

Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Hennington joined Target in 2003, and was instrumental in modernizing the retailer’s merchandising organization by blending its physical and digital buying functions. At the core of Target’s success is the most talented team in retail,” said Brian Cornell, Chairman and CEO of Target in a statement. “The