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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 246
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Unpacking the “murky” data behind the luxury spending boom

Inside Retail

The fact that some people are splashing out on $3000 handbags in the face of a recession doesn’t surprise Philip Corne, a board member for Camilla and Solbari, who was CEO of Louis Vuitton Australia from 2003-2016. “I The story around ongoing consumer spend in the face of an ongoing cost-of-living crisis isn’t cut and dry.

Consumer 246
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What the bankruptcy of biotech darling Amyris means for the beauty industry

Inside Retail

However, beauty manufacturer New Laboratories CEO Rohan Widdison told Inside Retail , “A founder’s excitement doesn’t always lead to consumer engagement – all the money in the world won’t address the conceptual faults.” But buyer interest was minimal,” he added.

Consumer 130
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Aiwa brand up for auction, its parent bankrupt

Inside Retail

Listed on the Tokyo Stock Exchange from 1961 it lost profitability in the late 1990s and was taken over and delisted by Sony in 2003. As increasingly more newcomers enter the consumer electronics market, owning a brand as recognisable as Aiwa would be a tremendous competitive advantage.”

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Net-a-Porter, Ssense, Farfetch: How luxury’s e-commerce leaders stack up

Inside Retail

Third-party online retailers have proven that consumers prioritise the acquisition of the product over the in-store purchase experience. Ssense was launched in 2003 by brothers, Rami, Firas and Bassel Atallah and considers itself a fashion outsider despite its strong industry influence and ability to sell out brands.

Wholesale 130
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

Today’s marketers are dealing with new data challenges from changes in consumer behavior, government regulation and tech company policies. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. There will be new metrics and KPIs.

Planning 295
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Eataly set for global expansion after $300 million cash injection

Inside Retail

Founded in 2003, Eataly describes itself as “the largest Italian retail and dining experience in the world, transforming the way consumers enjoy Italian food, beverage and, culture through markets, counters, cafes, restaurants and educational offerings”.