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Meta Tests Out New Generative AI Features with Small Group of Advertisers

Retail TouchPoints

So it’s no surprise that Meta is getting into the generative AI game as well. On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. Sample of Meta’s text generation tool.

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Interactive voice response systems can revolutionise customer experience

Inside Retail

The concept of IVR has come a long way since the bygone era of people phoning a business and being asked to push a different number for a different department – or the subsequent stage when customers were invited to ask to speak to a person or a department by speaking their name. Speed is part of the user experience.

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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

These enhancements were designed to provide shoppers with a more tailored discovery and consideration experience as well as to help businesses find more qualified customers. The overlay feature for Instant Forms will help shoppers engage with rich media formats on retailers’ web pages to help them get more context about the business.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. The AI industry continues to evolve rapidly with the introduction of ChatGPT, Google Bard, Bing Chat and Jasper, to name a few.

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How Retailers and Brands can Thrive amid High Inflation

Retail TouchPoints

A better bottom line can be achieved by minimizing returns, leveraging user-generated content (UGC) and implementing smart forecasting solutions. With my background in business and economics, here’s what I would recommend for boosting your top line and bottom line this year. Transform pre-loved pieces into a business strategy.

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Stopping Ecommerce Fraud: How Technology can Help

Retail TouchPoints

With this, fraud continues to be a growing risk for businesses all year long, but especially during a time of economic downturn. In this type of attack, cybercriminals combine legitimate information like social security number, name, phone number and physical address into fraudulent accounts that look and behave like legitimate ones.

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How to Boost Business for Your Salon or Spa: 10 Key Tips

Retail Focus

Running a salon or spa business can be exciting but equally challenging. Whether you’re gearing up to launch your venture or looking for ways to boost your existing business, we’ve compiled an essential guide filled with tried-and-tested key tips that can propel your salon or spa forward in this competitive and tricky landscape.