Remove tag year-in-review
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Retail TouchPoints

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

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YouTube Kicks off 9-Day Holiday Shopping Blitz

Retail TouchPoints

YouTube is getting into the holiday spirit with a nine -day, multi-format shopping event , From YouTube to You, that will feature interactive live shopping events, shoppable Shorts and video gift guides. million subscribers) will relaunch his clothing line Girlies after a two -year hiatus in a livestream on Nov. 10 to 19, 2022.

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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals. Here are five tactical steps brands and retailers can take now that will help them reach their end-of-year revenue goals.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results.

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Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’

Retail TouchPoints

Dan Lurie, Head of Product, Shopping, Pinterest. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve RTP: So where and how does shopping come in?

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How Retailers and Brands can Thrive amid High Inflation

Retail TouchPoints

With my background in business and economics, here’s what I would recommend for boosting your top line and bottom line this year. Visual search is designed to help people shop the way they’re used to in-store. How to Maximize Your Top Line in 2023 . Introduce buyers to the right product at the right time.

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