Retail TouchPoints

JULY 24, 2023

In this regard], influencers can play a role — signposting exciting new trends for them to explore. In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” However, the interface can feel cumbersome, making it difficult to sort through all the content and/or feel inspired. [In

Social Commerce 241

Social Commerce Payment Services Consumer Shopping 241

Retail TouchPoints

JANUARY 5, 2023

It doesn’t necessarily mean the amount on the price tag. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. 61% of survey respondents said that they “always or often” look for coupons/coupon codes, discounts and cashback rewards when shopping online.

Merchant Services 289

Merchant Services Promotions Consumer Discount Store 289

Retail TouchPoints

JUNE 27, 2022

And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. The biggest opportunity isn’t on TikTok or Instagram; retailers’ most valuable influencers are already on their payrolls. So what’s the plan?

Advertising 277

Advertising Employee Engagement Consumer Marketing 277

Inside Retail

AUGUST 10, 2022

Retailers will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1, according to a statement by parent Meta. While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled.

Shopping 130

Shopping Accounting Returns Planning 130

Wiser

MAY 6, 2024

Retailers are constantly required to adjust to changing market trends, consumer preferences, and competitive dynamics. Wiser’s data provides a broad spectrum of product attributes such as customer reviews, product taxonomy, shipping times, and marketplace-specific metrics like Best Seller Rank (BSR) and Top Seller Tags.

Shipping 78

Shipping Promotions Marketing Consumer 78

Retail TouchPoints

APRIL 25, 2023

Livestream shopping has proven a tough nut to crack in the West. In fact, major platforms — including Facebook and Instagram — have been scaling back their live shopping features in the U.S. Beginning with the Chinese shopping festival 11.11 after failing to find traction. and the UK hailed from Gen Z. The first stream on 11.11

Shopping 222

Shopping Fashion Marketing Consumer 222

Retail TouchPoints

MARCH 11, 2022

This week Twitter , Pinterest and Meta all made announcements about their social commerce ambitions and capabilities, just weeks after YouTube discussed its own shopping plans. . Twitter Lets Merchants Create In-App ‘Shops’. Twitter Shops is available now to select merchants and managed partners in the U.S.

Social Commerce 290

Social Commerce Merchant Services Advertising Shopping 290

Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. Value Many Australians might associate “made in China” with cheap price tags and low quality. Here are some things to consider if you’re thinking of giving it a shot.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail Focus

OCTOBER 25, 2023

This early phase prioritized a personalized shopping experience, setting the foundation for what was to come. They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level. Retail’s evolution has not been limited to the customer-facing aspects.

Department Stores 162

Department Stores Store Layout Specialty Store Fulfillment 162

Retail TouchPoints

MARCH 30, 2022

Without foot traffic, social platforms saw brands offer delivery (with and without third-party delivery vendors), livestream shopping experiences and more ways to pay online. Additionally, Shops within Meta apps have married online and in-store inventory for a localized approach. The primary solution? Convenience.

Social Commerce 312

Social Commerce Payment Services Checkout Shopping 312

Retail TouchPoints

AUGUST 30, 2023

There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. Loyalty Beyond the Price Tag In our hyper-connected world with increasing distractions, retailers and brands struggle with high acquisition costs.

Checkout 239

Checkout Shipping Customer Experience Point of Sale 239

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them. AT: I love retail!

Department Stores 130

Department Stores Fashion Marketing Marketing Spend 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

Kiosk 289

Kiosk Payment Services Promotions Customer Experience 289

Inside Retail

DECEMBER 7, 2023

In an exclusive interview with Dan Neary, Meta’s vice president for the Asia Pacific region, we delved into the company’s strategic focus on the APAC market, a key driver of its global growth. Neary said traditional marketing funnels are undergoing a seismic shift.

Marketing 130

Marketing Advertising Accounting Fashion 130

Inside Retail

AUGUST 30, 2022

One year on from launching the business into the local market, here are four things that have worked well and that we’d definitely do again. Part of our initial ‘go to market’ strategy was to build brand awareness and local cultural relevance with new audiences. Cultural relevance is key.

Fashion 130

Fashion Marketing Consumer Apparel 130

Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Burberry invites influencers to take a seat. posts per influencer) and 14 per cent increase in average EMV per influencer ($6.1k

Fashion 147

Fashion Returns Marketing Outdoor 147

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. billion , and TikTok also saw its share of the digital ad market increase. In fact they are anything but — and with good reason. Social commerce sales in the U.S.

Social Commerce 234

Social Commerce Advertising Merchant Services Shopping 234

Retail Focus

AUGUST 3, 2021

Each Folio Mirror function allows customers to tag the brands that they’re featuring from a live, online inventory and instantly sends the customer a secure link via mobile with the video or photo content, with customisable Allure branding, for them to share on their social channels. Take a selfie. Create a tutorial. Leave a review.

Returns 130

Returns Shopping Management Consumer 130

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Similarly, Google is also planning to eliminate the individual collection of private information and instead plans to support its ad tracking by tagging micro-groups of similar visitors.

Marketing 175

Marketing Advertising Consumer Planning 175

Inside Retail

JULY 27, 2021

Much of its focus is on what it calls “attractive discount markets” such as the UK, the Republic of Ireland and Spain. The sight of red tags, sales signs, ‘bargain bins’, clearance items and masses of cheaply priced stock gets the pulse up and gives us sweaty palms at the thought of missing out,” Bowden told Inside Retail. billion U.S.

Consumer 246

Consumer Discount Store Checkout Shopping 246

Inside Retail

AUGUST 12, 2021

In the past year, we’ve all navigated massive changes in many aspects of our lives — how we work, how we shop, how we socialise. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV via content tagged #PradaFW21 when it showed online in February). million EMV.

Marketing 130

Marketing Beauty and Health Fashion Consumer 130

Retail Focus

NOVEMBER 28, 2022

To conclude, brands that aimed at investing more in the social variable have replicated the experience of shopping with friends through devices, like squad shopping and group buying. . To enable real-time inventory management, brands include RFID (radio frequency identification) tags. Engaging the senses.

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Star Miconics

FEBRUARY 16, 2024

Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience. It would be a mistake for retailers not to pursue this market.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Inside Retail

FEBRUARY 6, 2023

The wide coverage given to support[ing] sexual health – as well as a number of key, sex positive influencers and sexologists – who are truly pushing and driving that change.” We haven’t focused or invested in overseas markets. It would be exclusive in nature for us to offer premium products at a premium price tag.

Department Stores 130

Department Stores Wholesale Accounting Health & Wellness 130

A1 Retail

SEPTEMBER 11, 2023

New research launched by eBay Ads UK reveals Brits are seeking value for money above all in their Christmas shopping experience this year, with thoughtful gifting emerging as a particular trend amidst ongoing cost of living pressures. 1 source: eBay Ads, Christmas Spend Trends 2022 Image courtesy of Unsplash.

Advertising 59

Advertising Planning Consumer Finance 59

Retail TouchPoints

APRIL 20, 2021

And on Facebook and Instagram, we expect our feeds to favor our closest friends and the influencers we like most. In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Inside Retail

JANUARY 22, 2024

There appears to be a consensus among consumers towards more rational ways of shopping especially on non-necessary categories,” Mimi Lu, Dentsu Media’s head of strategy in APAC, told Inside Retail. It is no longer only about rewarding people who buy the most, but also those who engage and influence the most. 2023 ended at 6.0

Consumer 130

Consumer Advertising Promotions Management 130

Retail TouchPoints

JUNE 17, 2020

Purposeful injection of analytics into the store environment will drive valuable measurements that influence design and the customer in-store journey, enhance conversion and operating efficiencies while improving omnichannel practices. When entering new markets, it is essential to have an A/B testing period.

Store Layout 164

Store Layout Planning Finance Store Operations 164

Small Biz Trends

JUNE 1, 2022

You’d need training and experience working with aggressive dogs to serve this market. Start your own in-person or online shop to serve this niche market. Wholesale Pet Food: Bring Top Brands to Market. Instead of making your own specialty pet treats, offer pet food from top brands at a small local shop.

Accessories 119

Accessories Fulfillment Location Outdoor 119

365 Retail

JANUARY 18, 2024

Innovations like e-wallets, advertising services, and smartphones have all helped to make this a constantly changing area with the chance to reach an ever-greater potential market. These ‘digital try-outs’ are widely available, and make online shopping more accessible and convenient.

Retail Trends 52

Retail Trends Department Stores Advertising Shopping 52

365 Retail

AUGUST 10, 2021

Klarna , the global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and influencers regarding social media advertising guidelines.

Consumer 64

Consumer Merchant Services Advertising Payment Services 64

365 Retail

NOVEMBER 1, 2023

Sunlight can enliven your retail environment, casting your products in the best possible light and contributing to a more enjoyable shopping experience for your customers. A well-thought-out layout not only makes for a pleasant shopping experience but can also influence purchasing decisions by making products easy to find.

Store Layout 97

Store Layout Promotions Customer Experience Shopping 97

365 Retail

OCTOBER 12, 2023

The brand is a force to be reckoned with for mid-price retailers like H&M and Zara, as Shein’s promise of unbeatably low price tags continue to turn the heads of trend-hungry shoppers. Their price pull, combined with a vast range of on-trend products, makes Shein the holy grail of fast fashion shopping right now.

Fast Fashion 52

Fast Fashion Fashion Consumer Advertising 52

Inside Retail

JULY 4, 2023

Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth. Despite the hefty price tag, the brand is a current cult favourite. Sofia Bernardin, co-founder of fashion consignment destination Re-See, said that “in times of crisis luxury clients embrace a less flamboyant form of shopping.”

Fashion 130

Fashion Shopping Returns ATS 130

365 Retail

JUNE 14, 2023

In short, people are evaluating their shopping priorities as they rethink value, whilst the price tag continues to be important, consumers are also looking for meaningful interactions with brands, or escapism from the day to day.

Consumer 52

Consumer Accessories Advertising Planning 52

I Love Fashion

MARCH 16, 2021

Fashion Digital Marketing Agency. Do people really care about shopping over Instagram? Do people really care about shopping over Instagram? . Each month 130 million Instagram users tap over shopping posts. 3: Collaborate with micro-influencers. 90% of Instagram users follow business accounts.

Accounting 52

Accounting Marketing Fashion Promotions 52

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

Advertising 52

Advertising Consumer Merchant Services Payment Services 52