Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
Retail TouchPoints
JANUARY 15, 2024
However, simply tagging an email for a pair of leggings at 40% off with a “new year, new you,” message is not going to satisfy shoppers. Retailers can reclaim their own style authority with resonant content that goes above and beyond a promotional message or tag line.
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