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Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

However, simply tagging an email for a pair of leggings at 40% off with a “new year, new you,” message is not going to satisfy shoppers. Retailers can reclaim their own style authority with resonant content that goes above and beyond a promotional message or tag line.

Marketing 262
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Using Design Elements to Make Shop-in-Shops ‘Pop’ — or Not

Retail TouchPoints

The shop-in-shop retail approach can yield benefits for both the host retailer and the hosted brand, but there are certainly challenges to entering into this type of partnership. I think when you don’t do that homework up front, then it’s not as positioned for success.”. Making Space for a Shop-in-Shop Partner.

Shopping 298
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A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail TouchPoints

If you’re lucky you’re able to track down a tag or brand name and buy the item online. Mint House Shop Your Stay page for its NYC location. But at Mint House the shopping happens in the real world — just not in a store. A room at the Mint House 70 Pine location in NYC.

Boutique 261
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4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

Making In-Store Shopping More Convenient with Endless Aisles Consumers are already familiar with QR codes — they scan QR codes to access restaurant menus, enter contests, contact support, redeem rewards and so much more. Endless aisles also build trust and loyalty through an all-around improved shopping experience.

Shopping 294
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How Tag Heuer is evolving to stand the test of time

Inside Retail

Global watch brand Tag Heuer is gearing up to grow in Australia after going through a period of consolidation. Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career. What have you observed?

Boutique 264
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The Transformative Impact of Smart Carts

Retail TouchPoints

Food retailers alone lose more than 2 million shopping carts every year. Whether stolen or blown away by the wind, shopping carts can block empty parking places and intersections as well as ditches and storm drains. Traditional shopping carts also expose their stores to possible fines. What are Smart Carts?

Returns 255
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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Our role is really to just facilitate that connection.”. This isn’t altruism on Google’s part though.