Remove tag consumer-products
article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement.

article thumbnail

Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset.

Marketing 262
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

This opens up a world of possibilities for both businesses and consumers. While this shift is poised to transform the retail industry all the way from the stockroom to the cereal aisle, retailers should start tapping into the power of QR codes today to build trust, loyalty and stronger relationships with consumers.

Shopping 294
article thumbnail

Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Retail TouchPoints

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

Shopping 265
article thumbnail

A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail TouchPoints

If you’re lucky you’re able to track down a tag or brand name and buy the item online. Mint House Shop Your Stay page for its NYC location. Mint House Shop Your Stay page for its NYC location. We have a lot of fun showing our guests brands that they wouldn’t necessarily experience on their own.

Boutique 261
article thumbnail

4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. Looking at that same ethos for shopping , what we’re trying to do is maximize choice and be the most helpful place for shoppers throughout all phases of their shopping journey.

article thumbnail

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Retail TouchPoints

Fresh off its rebrand , Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms Facebook and Instagram. billion people using Facebook Groups every month, today we’re introducing new ways to shop in Groups and get inspiration from friends and creators you trust on Facebook.”.

Shopping 288