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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. By contrast, only 28% want to receive offers and promotions via text. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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Sainsbury’s Upgrades POS with Mobility, Personalized Promotions

Retail TouchPoints

With the new platform, associates will be able to approve transactions remotely via tablet devices, and self-checkout systems powered by AI will deliver personalized promotions tailored to each customer.

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David’s Bridal Marries Online and In-Store CX with Shopify Integration

Retail TouchPoints

The retailer’s digital transformation also include the implementation of Shopify’s next-generation POS system in the new tech-driven “Diamonds & Pearls by David’s” store format that was introduced in May 2025 , with Deloitte Digital providing implementation, consulting and strategic advice for the initiative.

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How Retailers can Reduce Tax Complexities and Make the Nice List this Holiday Season

Retail TouchPoints

Loyalty Programs Its not uncommon for brands to roll out loyalty programs to frequent customers, offering exclusive early access to sales, rewards for purchases or deals on shipping. This is especially common in the case of buy-one-get-one (BOGO) deals or order level discounts. Prior to joining Vertex, Olanday worked for Ikea and EY.

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Simply put, youll need to become an authority on local regulations or bring in someone who is.

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Has Amazon Finally Cracked the Code for Grocery Retailing?

Retail TouchPoints

The gist of the redesign was a renewed focus on product selection and layout , essentially bringing the stores more in line with core grocery tenets: more than 2,000 national and private label products were added, prices were lowered, promotions were increased, signage was refreshed and made clearer.

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Instacart Smart Carts to Roll into 5 Independent Grocery Chains’ Aisles

Retail TouchPoints

Because Caper Carts are integrated with retailers’ existing loyalty programs, customers also can access personalized promotions and rewards while shopping, including automatic discounts and digital coupons. At the end of their trip, customers check out directly from the cart.

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