Wiser
NOVEMBER 29, 2023
Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.
Storis
APRIL 18, 2024
Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings. Promoting customer loyalty programs is critical to sustained retail success. Talk to a Sales Professional What is Customer Lifetime Value?
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Storis
APRIL 12, 2024
Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings. Promoting customer loyalty programs is critical to sustained retail success. What is Customer Lifetime Value?
Retail TouchPoints
JANUARY 18, 2022
Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. Loyalty program benefits that inspire action are a great way to engage customers post-purchase and identify and stimulate brand advocates.
Inside Retail
JUNE 28, 2021
To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.
I Vend
MARCH 14, 2023
Retailers have to find a way to make the shopping experience more human, engaging and personalised and many are turning to the smart use of retail technology, specifically mobile point of sale, or mPOS. Mobile POS allows store associates to get alongside customers as they are making their buying decisions.
I Vend
JULY 8, 2022
More than just transactions A customer facing display can perform a multitude of roles in delivering a positive retail experience: Visual confirmation of item and price – the primary role of a customer facing display is to let customers to see each item as it is rung through the retail POS system.
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