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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. We also promote our Renewed program as an important platform to give our products a second life.

Outdoor 278
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Adidas Opens First TERREX Outdoor-Lifestyle Store in Canada

Retail TouchPoints

Adidas has brought its TERREX outdoor brand to Vancouver, British Columbia’s Kitsilano neighborhood with a new brick-and-mortar store. As TERREX expands its brick-and-mortar presence, location scouting for the label has been focused on areas that are known to attract outdoor enthusiasts. according to Hypebeast.

Outdoor 306
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REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

Retail TouchPoints

This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor industry since REI s new President and CEOMary Beth Laughtonwas appointed to the role in January, she noted onstage at Outside Summit in Denver, Colo. last week. REI reported $3.53 billion in 2023.

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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

Michelle Wlazlo, formerly the Chief Merchandising and Supply Chain Officer of JCPenney, has been promoted to Brand CEO of JCPenney. Former JCPenney CEO Marc Rosen has been named CEO of Catalyst Brands, with three brand CEOs overseeing the new companys portfolio reporting to him.

Apparel 290
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The Role of Visual Merchandising in Enhancing Sales Potential

Retail Focus

In contrast, blue tends to promote feelings of calm and trust. For example, a backyard equipment display featuring outdoor furniture alongside decorative plants creates an inviting atmosphere. Seasonal Themes : Refresh displays to reflect seasonal changes or promotions.

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Taking Your Pooch on an Outdoor Trek? Petco and Backcountry Debut Gear Line for Dogs

Retail TouchPoints

Blending Petco Health and Wellness Company ’s expertise in animal care and Backcountry ’s trusted position in outdoor specialty goods, the retailers have partnered on a new line of gear to help consumers travel and explore safely with their dogs. A second line will be released for autumn.

Outdoor 278
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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

Academy Sports + Outdoors will extend its use of Revionics’ pricing intelligence software. Revionics LLC, an Aptos Company, provides enterprise retailers with science-based solutions for pricing, promotions and markdowns.

Outdoor 235