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Generational marketing: In-store marketing for every generation

Tokinomo

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

Marketing 217
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Retention and loyalty – how to grow when the market is down

Inside Retail

To give you a glimpse of what you can expect from this year’s report, we are sharing selected articles over the coming weeks. Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less.

Marketing 290
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 325
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Top 5 Customer Service & CX Articles for Week of April 29, 2024

Hyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more.

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Retail Marketing in a Recession UK: 10 tips from experts

Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession. With a recession predicted, retail is often the hardest hit.

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Top 7 Best Retail Marketing Books for Brands and Retailers

Tokinomo

In this article, we are going to present the best 7 retail marketing books. Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to keep up with the latest trends.

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Top 5 Customer Service & CX Articles for Week of April 1, 2024

Hyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. That message is loud and clear in just the first two paragraphs of this article. Here are my top five picks from last week.