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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Free shipping with a minimum threshold can also help increase average order value.

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How to Maximize Margins with the Timing and Depth of Markdowns

Wiser

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.” . “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

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How to Create Effective Sales Promotions

Wiser

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . Track Competitor Behavior.

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Let’s Move from Fast Promising to Smart Promising

Retail TouchPoints

At the same time, many retailers are reporting higher and higher shipping costs, which are affecting profits on their balance sheets. And although omnichannel fulfillment is growing in importance, they still want to drive offline sales and bring people into the store, while also minimizing the impact of shipping costs on their bottom line.

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How Retailers Can Minimize Returns: Focus on Convenience, Communication and Personalization

Retail TouchPoints

These include not just costly shipping and processing fees but also the extra promotions or liquidations needed to move excess inventory. When it’s out of season, they have to do markdowns, so it starts a vicious cycle. Returns also provide bad actors with another avenue of exploitation that can drive shrink.

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