article thumbnail

Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.”

Markdowns 321
article thumbnail

Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Retail TouchPoints

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Web and API Scraping Web and API scraping are often used by competitors to undercut retailers’ pricing and promotions. Fake Account Creation Bots can create fake accounts at scale which are then used to abuse retail promotions.

article thumbnail

From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. For example, a customer can scan a 2D barcode on a package of pasta sauce and instantly view ingredients, allergens, recipes and promotions. alongside a large QR code.

article thumbnail

Let’s Move from Fast Promising to Smart Promising

Retail TouchPoints

As they begin to address these expectations, many retail IT teams are finding that the process is costly and complex. Ecommerce merchant teams invest significant time in analyzing factors such as free shipping thresholds, promotions, pricing and markdowns.

article thumbnail

The Order Fulfillment Process in 2022 and Beyond

Retalon

Why should retailers care about their Order Fulfillment Process? Order fulfillment may seem like a fairly straightforward process and according to the generic “high-level” definition, it is. In fact, the best order fulfillment processes become sources of revenue, profit, and even customer loyalty.

article thumbnail

How Leading Retailers Do Merchandise Planning in 2023

Retalon

Retail merchandise planning is the strategic process retailers use to determine what products to stock, in what quantities, and where to allocate inventory across stores and e-commerce channels. For instance, a merchant may have a hunch that fluorescent tracksuits will trend this season.