Small Biz Trends

JUNE 14, 2025

Key Takeaways Streamlined Marketing Management: The Surefire Local Marketing Platform simplifies the management of your online presence, local SEO, and customer engagement, allowing small businesses to focus on growth. That’s where a surefire local marketing platform comes into play.

Marketing 62

Marketing Target Market Advertising Promotions 62

Small Biz Trends

JUNE 14, 2025

Key Takeaways Comprehensive Marketing Solution: Square Marketing Assistant consolidates multiple marketing functionalities into a single platform, simplifying campaign management and audience engagement for small businesses. In today’s fast-paced digital landscape, staying ahead of the competition is crucial.

Marketing 70

Marketing Target Market Management Planning 70

Retail Focus

JANUARY 8, 2025

Retail Consultant | Published author | Visiting lecturer Mass brand premiumisation has emerged as a pivotal trend in recent years, with brands striving to secure higher-value market segments while retaining their broad consumer appeal. Above all, it serves as a means to enhance their market positioning.

Boutique 147

Boutique Department Stores Target Market Consumer 147

Retail TouchPoints

MAY 13, 2025

The seamless integration of curated product assortment, intuitive site experience and targeted marketing represents our commitment to meeting the needs of today’s parents with our Welcome Baby event. Additionally, Beyond has launched the BABY digital token, similar to the recently introduced O (for “Overstock”) token.

Returns 162

Returns Target Market Marketing Planning 162

Inside Retail

SEPTEMBER 6, 2021

During Mark Tucker’s tenure as managing director of L’Oréal Australia from 2002 to 2010, annual revenue grew from $12 million to more than $400 million. billion by 2027, according to a recent report by Brandessence Market Research. . The brand will make its debut in the Australian market, before rolling out internationally.

Target Market 246

Target Market Wholesale Marketing Management 246

Inside Retail

NOVEMBER 17, 2024

In an exclusive interview with Franchise Executives, Grant Lee, Concept Eight CEO, said “We think the acai business is still in the early stages of market growth in Australia. The market is categorised by independent, single site operators. Lee is confident in the company’s capacity to manage Acai Brothers’ future.

Target Market 130

Target Market Marketing Management Location 130

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Having these options available is highly valuable for targeting shoppers with the most relevant brand messages to trigger those unplanned purchases.”

Promotions 130

Promotions Marketing Target Market Shopping 130

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. The demise of third-party cookies isn’t just another headline.

Target Market 311

Target Market Marketing Consumer Customer Experience 311

Inside Retail

APRIL 26, 2021

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

Social Commerce 255

Social Commerce Merchant Services Target Market Marketing 255

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? Still, many questions remain.

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Small Biz Trends

JUNE 13, 2025

Content Strategy: High-quality content marketing, targeting audience interests, helps build authority while maintaining a balance between promotional and informative materials. Understanding how to effectively manage and enhance your online presence can open doors to new connections and growth.

Marketing 70

Marketing Promotions Target Market Customer Experience 70

Inside Retail

JUNE 11, 2025

These solutions are designed to simplify transaction processes, potentially improve operational efficiency, and provide businesses with the tools they need to stay competitive in today’s fast-paced market. Discover how integrating Tyro’s digital payment solutions can transform your small business.

Payment Services 130

Payment Services Point of Sale Target Market Accounting 130

Inside Retail

MAY 18, 2022

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. Here are three tips to help you bridge the gap between your culture and the culture of your target market. This is normal.

Management 130

Management Target Market Marketing Employee Engagement 130

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. AI has a lot to offer grocery stores, especially in inventory management. Practical Benefits of AI in Grocery.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Now, businesses must begin to regard these virtual spaces as addressable commerce markets. But the hardest part is knowing how to press “start” on their initial entry into the market.

Promotions 262

Promotions Marketing Target Market Consumer 262

Retail TouchPoints

AUGUST 10, 2023

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences. And all that’s just for one use case of AI.

Customer Experience 246

Customer Experience Shipping Management Marketing 246

Retail TouchPoints

AUGUST 2, 2024

TJX later acquired the company and then sold it to venture capital firms Crystal Capital and Versa Capital Management. This may come from carrying too much debt, failing to acknowledge and adapt to market changes or simply making bad financial decisions. Takeaway: Market research is never-ending. So, what happened?

Fast Fashion 278

Fast Fashion Shopping Target Market Fashion 278

Inside Retail

APRIL 15, 2025

JB Hi-Fi’s systems track browsing behaviour, purchase history, and even product interests to create tailored marketing campaigns. This single view of the customer is crucial for personalisation and targeted marketing. Analyse customer behaviour, identify trends, and measure the effectiveness of your marketing campaigns.

Inventory Management 217

Inventory Management Target Market Store Layout Advertising 217

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

Marketing 113

Marketing Customer Retention Advertising Target Market 113

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Advertising Promotions 141

Retail Focus

MAY 8, 2025

Technology is reshaping retail investing across Europe, making markets more accessible, efficient, and secure for individuals. From AI to blockchain innovations, new tools are empowering everyday investors to manage portfolios with confidence. Lets explore six key ways this is happening!

Accounting 130

Accounting Management Marketing Target Market 130

Small Biz Trends

JUNE 13, 2025

Economic Factors: Stay aware of consumer spending habits and inflation impacts, adjusting pricing strategies and leveraging personalized marketing to enhance shopping experiences. From innovative marketing tactics to the latest shopping technologies, holiday retail is a fascinating blend of tradition and modernity. In 2022, U.S.

Promotions 70

Promotions Target Market Customer Experience Consumer 70

Small Biz Trends

JUNE 13, 2025

Key Takeaways Understand Market Challenges: Retail businesses, especially small ones, must adapt to shifting consumer behaviors and economic conditions to stay competitive. Embrace E-Commerce: Establishing an online presence is essential for expanding market reach and meeting customer demands for convenience.

Payment Services 75

Payment Services Inventory Management Promotions Checkout 75

Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. We’ll start in Europe in the next season or two.

Outdoor 245

Outdoor Advertising Target Market Marketing 245

Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

Marketing 130

Marketing Fashion Apparel Planning 130

Retail TouchPoints

JANUARY 31, 2023

Far from being flash-in-the-pan marketing fads, as many observers predicted, they’re now mainstream and point to a powerful future for creating unique experiences. It gives brands and creators different ways to tell stories and cut through the noise in highly competitive markets. It’s a thrilling time.

Consumer 305

Consumer Target Market Marketing Management 305

365 Retail

APRIL 17, 2025

The Role of Academic Research in Understanding Loyalty Programs For students of business and marketing, studying these evolving loyalty programs offers an understanding of consumer behaviour, data analysis, and brand engagement. The marriage of behavioural psychology and marketing makes the study of loyalty programs a fertile ground.

Marketing 52

Marketing Customer Retention Promotions Consumer 52

Small Biz Trends

AUGUST 20, 2022

Philip Kotler, the father of Modern marketing, defines marketing as “The science and art of exploring, creating, and delivering value, to satisfy the needs of a target market at a profit.” ” Small businesses often use different marketing strategies to help them achieve their goals. Conclusion.

Marketing 109

Marketing Advertising Target Market Planning 109

Inside Retail

APRIL 5, 2022

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. Our marketing and online team worked particularly hard to generate a lot of additional content during that time to keep her engaged and active with the brand. They will be our key focus. IR: What are some of your top priorities going forward?

Marketing 130

Marketing Planning Customer Experience Target Market 130

Retail Gazette

DECEMBER 27, 2024

It is planning to target market towns such as Wilmslow, Farnham, Market Harborough, Leamington Spa and Chichester. The fragrance brand is looking to increase its store portfolio from 37 to 45 by the middle of 2025, and up to 51 a year later, The Financial Times reported.

Target Market 69

Target Market Planning Shopping Marketing 69

Wiser

AUGUST 28, 2023

With an optimized retail assortment strategy, focusing on factors such as understanding customer preferences, analyzing market trends, and optimizing inventory management, you can significantly enhance your retail operations and drive business success. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Retail TouchPoints

MARCH 24, 2021

Many businesses recognize this and attempt to address it, but cannot always do so using standard complexity management (CM) programs and ‘tail-cutting’ practices. Closely assess your business and product portfolio’s needs according to the wishes and demands of your target market, then de-complicate your portfolio accordingly.

Target Market 200

Target Market Operating Expenses Accounting Finance 200

Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. What is Field Marketing?

Marketing 114

Marketing Advertising Consumer Target Market 114

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

Shipping 246

Shipping Target Market Shopping Marketing 246

Retail TouchPoints

OCTOBER 13, 2020

Retailers already are using data to streamline operations and better target marketing initiatives. Redesigning delivery routes — and even collaborating with competitors to reduce the amount of empty space on board a truck — can make a significant difference as brands seek more sustainable operations. Data Shows Us the Way.

Beauty and Health 279

Beauty and Health Shipping Consumer Target Market 279

Small Biz Trends

JUNE 10, 2025

Understanding Your Target Market Understanding your target market is crucial. Utilize customer relationship management (CRM) tools to gather insights and refine your approach continuously. Email Marketing Tools : Platforms like Mailchimp or Sendinblue help you nurture leads through targeted email campaigns.

Target Market 70

Target Market Management Marketing Promotions 70