Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 269

Marketing Promotions Advertising Comparison Shopping 269

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

365 Retail

AUGUST 16, 2023

UK Retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter. Businesses must take control of their marketing budgets to drive profitability.

Retail Marketing 52

Retail Marketing Marketing Promotions Management 52

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Tokinomo

JANUARY 24, 2023

The release was promoted through videos by influencers, including a partnership with TikToker Celina Spooky Boo. Philadelphia recently released a limited-edition product called " A Little Taste of Hell ," which is a cream cheese infused with ghost peppers with a Scoville Heat Unit measurement of 1,041,427.

Inventory Management 214

Inventory Management Management Promotions Retail Marketing 214

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

Management 130

Management Customer Experience Fulfillment Marketing 130

365 Retail

NOVEMBER 25, 2021

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. Marketing Translation. Utilise Social Media. Incorporate SEO Tools.

Retail Marketing 52

Retail Marketing Marketing Advertising Promotions 52

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. LIAs promote available products that shoppers can receive via curbside store pickup.

Marketing 193

Marketing Beauty and Health Sporting Goods Advertising 193

Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. Toni Grimmeisen, managing director of MeinBodenbelag, said the response from customers has been exceptionally positive. That’s how the Philips Unite LED AIO range was born.

Promotions 162

Promotions Shopping Marketing Consumer 162

Shopper Intelligence

NOVEMBER 23, 2020

If you’re a Category Manager are you the next CEO or stuck for life? Breadth is good, especially if you want to move into General Management one day. But I put it to you that if you want breadth in your career, come to Category Management. These are the pillars of knowledge of someone who is both Sales and Marketing.

Management 98

Management Grocer Marketing Planning 98

Retail TouchPoints

OCTOBER 14, 2022

The new partnership is just the latest example of the maturation of the retail media model , which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and promoted listings.

Advertising 195

Advertising Promotions Retail Marketing Marketing 195

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Promotions are good.

Management 52

Management Promotions Accounting Marketing 52

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. He said the market will punish brands that get any of this wrong. “[One

Promotions 130

Promotions Fashion Apparel Marketing 130

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

Retail TouchPoints

FEBRUARY 9, 2024

If a pattern of shrink emerges that correlates to specific employee schedules or time spent in stock rooms, store management should investigate further. Video analytics can measure the days and times when stores are busiest, helping managers allocate staff more effectively.

Loss Prevention 239

Loss Prevention Jewelry Customer Experience Management 239

Retail Next

FEBRUARY 19, 2020

So yeah, running a business , particularly a retail business, is not as simple and straightforward as it used to be. Let’s take a more in-depth look at a few of the current aspects of retail management and solutions that can shape its future. Creating effective marketing campaigns. People avoid ads like the plague.

Management 59

Management Marketing Shipping Shopping 59

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 Inventory management. from 2023 to 2030. Self-checkout.

Payment Services 229

Payment Services Checkout Inventory Management Customer Experience 229

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Think about how best to manage engagement and monitor to make certain you’re providing value. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

Kiosk 251

Kiosk Outdoor Checkout Marketing 251

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

Marketing 284

Marketing Customer Experience Finance Retail Marketing 284

Inside Retail

JUNE 24, 2021

Martin Wood, who joined Cartology last year from oOh Media, has been promoted to head of Strategic Partnerships and Matt Gower, former head of Research at News Corp, has joined the business as senior manager of Research and Insights. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights.

Department Stores 147

Department Stores Management Apparel Accounting 147

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In this blog, we’ll explore the latest trends and challenges related to executing customer loyalty programs in the retail industry and provide insights on how retailers can manage them to drive business growth.

Customer Retention 84

Customer Retention Management Promotions Clienteling 84

Shopper Intelligence

MAY 26, 2022

Shopper Marketing – think of it as a diversion. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. Marketing that just supports existing behaviour may have a role to maintain our sales, but is unlikely to pay back expensive activations.

Marketing 52

Marketing Supermarket Returns Planning 52

Retail Minded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

Store Layout 98

Store Layout Promotions Marketing Retail Marketing 98

CJ Retail Solutions

MARCH 15, 2023

Retail merchandising involves the visual presentation of products in your store, including everything from product displays to store layout to pricing. It’s a critical part of retail marketing, and it can be the difference between a shopper walking out of your store empty-handed or walking out with bags full of merchandise.

Store Layout 52

Store Layout Inventory Management Promotions Merchandise Store 52

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces.

Shipping 130

Shipping Fast Fashion Fashion Consumer 130

Retail TouchPoints

MARCH 31, 2021

Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. The question is: are retailers ready to handle it? While retailers made it through in 2020 with online sales up 44% overall , there were hiccups, frustrations and sleepless nights all throughout.

Consumer 315

Consumer Inventory Management Boutique Management 315

Retail Next

MARCH 10, 2020

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Email Marketing.

Marketing 64

Marketing Accounting Advertising Jewelry 64

365 Retail

JULY 18, 2023

UK retailers are losing millions in revenue and putting themselves at risk with tied-up capital due to excess stock, finds new research by product performance management (PPM) platform ROI Hunter. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52

365 Retail

APRIL 2, 2024

Effective marketing of these brands is crucial for boosting sales and building customer loyalty. Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. This innovative method of promotion goes beyond traditional marketing tactics. With over 555.6

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Retalon

APRIL 25, 2017

Getting your product pricing right is absolutely critical to customer cross-channel experience, but the promise of unified price, promotion and markdown optimization is hard to achieve. In this report: Market Definition. Market Description. Market Direction. Market Analysis. Market Introduction.

Markdowns 32

Markdowns Promotions Inventory Management Planning 32

Retail TouchPoints

DECEMBER 20, 2021

Machine learning-based approaches to search not only improve search results with every query but help retailers build better search experiences that include auto-suggestions, personalized results and relevant promotions. focused on the retail, consumer and travel industries.

Consumer 343

Consumer Shopping Accessories Promotions 343

Inside Retail

APRIL 28, 2021

Here, we chat with the former head of marketing at Mercedes-Benz about what she learnt from the auto brand, her favourite retailers and why diversity and inclusion are at the heart of her start-up. You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers.

Fashion 246

Fashion Marketing Promotions Customer Experience 246