article thumbnail

Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S.,

article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Worldwide supply chain disruptions, rising production costs and labor struggles have all made pricing and promotions decisions more complicated. Promotions Align with Changing Shopping Habits.

article thumbnail

Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
article thumbnail

Coles Liquor teams up with DrinkWise to promote responsible drinking

Inside Retail

Coles Liquor has partnered with not-for-profit DrinkWise to introduce in-store signage that gives customers easier access to support services if they need help managing their alcohol consumption. ” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia.

article thumbnail

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. 4) Think Big: Improve supply chain and inventory management. Evolving a retailer’s marketing strategy and approach can take time. Act small: Use a QR code! The QR code is back.

article thumbnail

Top 6 Tools For Retail Promotion

Retail Focus

Promotion of any product or service in the modern world is not an easy topic. A high level of competition never allows market participants to relax and stand in one place. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it.