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3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. But the reality is that building relationships with creators and managing all components of the partnership takes a lot of time and manual effort, especially if brands are looking to expand their strategy across different social platforms.

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Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail TouchPoints

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

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E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Retail TouchPoints

, an underwater sea life charity and animal rescue; Halo Glow , a crystal cave jewelry and art gallery; and Power Grip , an extreme climbing gym and tech startup. Users will earn accessories influenced by the shops within the different experiences, like a Holy Hydration! To promote the new experience, e.l.f.

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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

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Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy

Retail TouchPoints

This respondent pool was surveyed from June to July 2022, and focused on holiday gifting plans, including where they were going to shop, who they were going to buy gifts for and how much they were planning to spend. Similarly, parents-to-be are increasingly thinking about values as they shop for their eventual arrival.

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How Claire’s New IP Universe Started in the Metaverse

Retail TouchPoints

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. The first phase, of course, is products, which includes stuffed animals, jewelry, backpacks and other merchandise categories that are synonymous with Claire’s.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion.