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3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. But the reality is that building relationships with creators and managing all components of the partnership takes a lot of time and manual effort, especially if brands are looking to expand their strategy across different social platforms.

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Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail TouchPoints

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

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E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Retail TouchPoints

an underwater sea life charity and animal rescue; Halo Glow , a crystal cave jewelry and art gallery; and Power Grip , an extreme climbing gym and tech startup. , built by Supersocial , features community-driven experiences inspired by e.l.f.’s s top offerings, including: Big Mood , a recording studio and karaoke bar; Holy Hydration! ,

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Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints

Director of Ecommerce, Mitchell Gold & Bob Williams Anne, Martin, Director, Shopper Marketing, Mondelēz International Maeli, Niebles, Senior Digital Marketing Manager, Native Roots Cannabis Co.

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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases.

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How Claire’s New IP Universe Started in the Metaverse

Retail TouchPoints

The first phase, of course, is products, which includes stuffed animals, jewelry, backpacks and other merchandise categories that are synonymous with Claire’s. ShimmerVille is Claire’s first piece of IP, and the brand is focused on evolving it and scaling it to drive revenue.