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3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide. Here’s how you can learn from their experiences. . Tap into the creator economy . Instagram and TikTok are brimming with content creators who are dedicated to building their businesses.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion.

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Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail TouchPoints

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

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E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Retail TouchPoints

Our community has been asking for us to be on Roblox,” said Kory Marchisotto, Chief Marketing Officer at E.l.f. Users will earn accessories influenced by the shops within the different experiences, like a Holy Hydration! Beauty in a statement. To promote the new experience, e.l.f.

Jewelry 229
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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

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Pinterest Showcases the Trends that will Shape 2024 at Shoppable NYC Pop-Up

Retail TouchPoints

Ultimately people come to Pinterest to dream, discover and shop for their future — their next outfit, their next beauty look or their next home idea. Bringing the Future to Life All items in the Pinterest Predicts Shop were shoppable on Pinterest via QR code.

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Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy

Retail TouchPoints

This respondent pool was surveyed from June to July 2022, and focused on holiday gifting plans, including where they were going to shop, who they were going to buy gifts for and how much they were planning to spend. Similarly, parents-to-be are increasingly thinking about values as they shop for their eventual arrival.

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