E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit
Retail TouchPoints
NOVEMBER 9, 2023
, an underwater sea life charity and animal rescue; Halo Glow , a crystal cave jewelry and art gallery; and Power Grip , an extreme climbing gym and tech startup. To promote the new experience, e.l.f. Users will earn accessories influenced by the shops within the different experiences, like a Holy Hydration!
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