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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

lift, although another expensive category, jewelry, landed in the 2.4X As expected, promotions played a major role in setting the pace of the latter half of the season, with an average discount rate of 21% in 2022 compared to 19% in 2021, according to Salesforce. lift in sales compared to the pre-holiday season, according to Adobe.

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Saks Uses Events to Promote Immersive Pop-up Debuting in Aspen

Retail TouchPoints

Visitors to the Saks Aspen Pop-Up will find luxury women’s, men’s and ready-to-wear fashion, swim, accessories and jewelry, with Saks stylists available to provide on-demand personal consultations. The omnichannel pop-up also will offer digital touch points that allow guests to shop Saks.com on site.

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How Jewelry Brands Can Be More Sustainable

Independent Retailer

From electronics to clothing, consumers around the world want products that are more environmentally sustainable and ethically produced, including the jewelry they wear. In fact, many shoppers are now asking the jewelry industry how they are making their merchandise, where the materials come from, and whose lives the process might affect.

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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

However, at this point in time, the diamonds were considered too small and unrefined to be sold in the fine jewelry market. As supply goes up, especially in a high-end retail category like jewelry, demand inevitably goes down, driving the price of products lower and lower. A notable increase from the 1.7

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E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Retail TouchPoints

, an underwater sea life charity and animal rescue; Halo Glow , a crystal cave jewelry and art gallery; and Power Grip , an extreme climbing gym and tech startup. To promote the new experience, e.l.f. Users will earn accessories influenced by the shops within the different experiences, like a Holy Hydration!

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Maritime Museum Report Trends in Jewelry and Nautical Gifts

SGN Magazine

After touring a historic ship or museum dedicated to naval history, guests are often drawn to the gift shop to find their own treasures. So what glimmering treasures are all the rage at maritime museum shops these days? Gift Shop Manager Kali Ellis of the Ocean Star Offshore Drilling Rig Museum in Galveston, Texas.

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How to Create Winning Black Friday Promotions

Wiser

However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience. Black Friday Winners .