Tesco’s Strategy for Gaining Market Share
Indigo 9 Digital
JUNE 7, 2022
That’s one of the reasons why discount grocers like Aldi and Lidl were able to gain share in the United Kingdom over a decade ago after the last recession. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share.
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