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Digital Trend Foresights: Listening to Signals Left Behind by Shoppers & Competitors

Intelligence Node

Long gone are the days when the fashion executive could set her product lines seasons in advance of a debut with shoppers. The trend towards individual expression fueled by social media combined with a couple of decades of priming by fast fashion brands has led us to a ravenous appetite for dynamism.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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Sustainability and Fashion: What We Say vs. What We Do

Chute Gerdeman

Ultra-fast-fashion brands are thriving despite a lack of sustainability. What makes sustainability and fashion more talk than action? The post Sustainability and Fashion: What We Say vs. What We Do appeared first on Chute Gerdeman.

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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. Don’t get caught calling UNIQLO fast fashion. Yanai has said that: "we don’t chase trends. People mistakenly say that UNIQLO is a fast-fashion brand.

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11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Source: Bloomberg.

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The perfect fit: Custom tailor Institchu reveals growth plans for 2022

Inside Retail

“Everyone is now realising there are alternatives to fast fashion and through brands like InStitchu you can purchase tailored clothing for the same price as off-the-rack mass-produced garments – less clutter for the customer, less waste for brands, and less impact on the environment,” Wakefield said. .

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Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

Looking at several large retailers makes it apparent how and when merchants adapt to this phenomenon. As seen in the graph below, bomber jackets have displayed an overall steady incline in terms of quantity among major retailers. This may be a seasonal reaction or retailers’ interpretation that the trend is losing popularity.

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