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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

You can see where the market is headed when retailers like Shein who also sell clothing at rock bottom prices continue to thrive. Shein was recently valued at $66 billion and is now the largest fast fashion retailer in the United States. Limited advertising. Do you like this content? Stores at the centre.

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

There are countless advertisements with men barbequing burgers or hanging out with their friends as they bond over their favourite protein, read meat. It provided Beyond Meat with one of the best forms of advertising, credibility. Ads like this are created to convert the masses instead of targeting a niche market.

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Zara’s Strategy - 7 Ways it Stays on Top

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Investing little in advertising. Zara spends very little on advertising, instead relying on stores to create awareness for its brand. Do you like this content?

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

Competition from fast fashion retailers and the rise of athleisure lured customers away. Since then Abercrombie & Fitch has collaborated with fashion influencers, dancers, chefs and comedians on TikTok. “We It can spread fashion trends really, really fast.”. Do you like this content?

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