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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Something has to be said about a first mover advantage, it makes things easier.

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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. With 917 stores in China, China is UNIQLO’s number one international market making up approximately 25% of UNIQLO’s revenue. Don’t get caught calling UNIQLO fast fashion.

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11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Source: Bloomberg.

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market.

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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

When you look at the retail sector it tends to be the top of the market, luxury retailers and the lower end of the market, discount stores that perform the best. You can see where the market is headed when retailers like Shein who also sell clothing at rock bottom prices continue to thrive.

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Zara’s Strategy - 7 Ways it Stays on Top

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. As many direct to consumer brands have found digital marketing costs can spiral without a store network to lure customers in on their daily shopping trips. Do you like this content?

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8 Things to Know About ThredUp’s Growth & Challenges

Indigo 9 Digital

billion at the company’s opening price on the stock market. ThredUp has found that a lot of the clothing sold on its site is from fast fashion retailers like Shein and PrettyLittleThing. The resale market is expected to grow quickly from $15 billion in 2021 to $47 billion by 2025. Do you like this content?