Fast Fashion Marketing Retail Trends Shopping 
Indigo 9 Digital
FEBRUARY 28, 2023
New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Something has to be said about a first mover advantage, it makes things easier.
Indigo 9 Digital
JANUARY 17, 2023
The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Source: Bloomberg.
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Indigo 9 Digital
MAY 31, 2022
Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market.
Indigo 9 Digital
MAY 19, 2023
When you look at the retail sector it tends to be the top of the market, luxury retailers and the lower end of the market, discount stores that perform the best. You can see where the market is headed when retailers like Shein who also sell clothing at rock bottom prices continue to thrive.
Indigo 9 Digital
MARCH 6, 2023
Inditex has also said that: “the integrated stock management system, underpinned by the full deployment of radio frequency identification technology (RFID) providing real-time data on inventory, is enabling the company to operate with even tighter inventory levels, while improving the customer shopping experience.” Do you like this content?
Indigo 9 Digital
DECEMBER 14, 2022
By Tricia McKinnon When you are shopping for a new outfit do you buy new or do you spend your time sifting through racks of clothing in a thrift store? While many people still like the treasure hunt aspect of going to a thrift store some find it more convenient to shop for secondhand apparel online. Do you like this content?
Indigo 9 Digital
JULY 24, 2023
Consumers buy things from people and retailers they trust. That’s why you still shop at the mom and pop grocer across the street from your home. Think about your favourite retailer. Why do you choose to shop there year after year? Market research doesn’t help. Sell great products. I bet they have great products.
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