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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

Budget conscious consumers flocked to the retailer to buy its inexpensive clothing. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. Don’t get caught calling UNIQLO fast fashion. In 2021 Uniqlo had a 1.4%

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Sustainability and Fashion: What We Say vs. What We Do

Chute Gerdeman

Ultra-fast-fashion brands are thriving despite a lack of sustainability. What makes sustainability and fashion more talk than action? The post Sustainability and Fashion: What We Say vs. What We Do appeared first on Chute Gerdeman.

Fashion 59
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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

Shein was recently valued at $66 billion and is now the largest fast fashion retailer in the United States. It only took Shein aournd 15 years to dethrone other fast fashion retailers in the United States like H&M and Zara. Some of these retailers include Trader Joe’s, Ross Stores and Burlington Stores.

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Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

Looking at several large retailers makes it apparent how and when merchants adapt to this phenomenon. As seen in the graph below, bomber jackets have displayed an overall steady incline in terms of quantity among major retailers. This may be a seasonal reaction or retailers’ interpretation that the trend is losing popularity.

Fashion 90
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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

Beyond Meat believes that protein is protein and consumers shouldn’t care if it comes from a plant or an animal. The future is one where the meat case is going to be called the protein case and consumers will be able to buy plant-based and animal-based protein side by side,” said Ethan Brown, founder and CEO of Beyond Meat.

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Zara’s Strategy - 7 Ways it Stays on Top

Indigo 9 Digital

But Zara like many retailers is doubling down on its digital business. In 2020 during the height of the COVID-19 pandemic when consumers were forced to shift a large share of their spending online, Zara’s digital sales were up 77% representing a third of all sales. Staying on top of key trends. Do you like this content?