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Poshmark to exit Australia to focus on core markets

Inside Retail

Fashion marketplace Poshmark has announced the closure of its operations in Australia, India and the UK to focus on its North American business. The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. billion last year.

Marketing 263
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Shein Plans Second Shoppable Livestream

Retail TouchPoints

Following its first livestream event last fall , discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to showcase its spring and summer fashions. We are thrilled to unveil the next chapter in our innovative virtual fashion experiences,” said George Chiao, President of Shein U.S.

Planning 278
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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Thinking Long Term. UK and Indonesia.

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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Mys Tyler stylists will work with the community to help women of all shapes, sizes and ethnicities meet and learn about fashion.

Fashion 246
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 344
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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.