Retail TouchPoints

NOVEMBER 25, 2024

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. We started doing trade shows and focused on wholesale.

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Retail TouchPoints

JANUARY 19, 2022

“We went through the big digital experiment [over the past two years] and there was a conversation of whether that was the future. Assessing wholesale partnerships: As with many brands, wholesale partnerships play an important role in Ralph Lauren’s growth strategy. But we’ve seen that isn’t sustainable.”

Department Stores 264

Department Stores Wholesale Consumer Fashion 264

Retail TouchPoints

NOVEMBER 27, 2023

Brands with a wholesale presence can take a similar approach to keep their products top-of-mind even as the Christmas deadline nears. Video credit: Touchland Some consumers may prefer to do the majority of their shopping online this holiday season, but as the season progresses, they may want to ensure they get their gifts on time.

Consumer 296

Consumer Wholesale Marketing Accessories 296