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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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A Customer Experience is a Full Journey: Making the Most of it Through People Tracking

Retail TouchPoints

Analyzing these behaviors, the retailer can determine how their stores can be built and designed more efficiently, how visual displays can be set up and configured to optimize engagement and how they can make all store operations flow smoothly. In an ever-changing market, evaluation and positive action is always key.

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Ikea Debuts ‘Plan and Order Point’ Store Format in Dallas Market

Retail TouchPoints

Ikea will open a Plan and Order Point as its third store in the Dallas-Fort Worth market on Nov. 29, 2023, offering design consultations as well as a location where customers can pick up their online orders. The 10,800-square-foot location in Southlake joins two large-format stores in Frisco and Grand Prairie, Texas.

Planning 147
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The Container Store Names New Digital Chief, SVP of Stores

Retail TouchPoints

The Container Store has promoted two executives as it continues to focus on strengthening its “Custom Spaces” business. Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. The use of AI by marketers globally has increased by 186%.

Marketing 262
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Target’s New Last Mile Facility Adds Next-Day Delivery for 500,000 in Atlanta Market

Retail TouchPoints

Target has opened a Target Last Mile Delivery (TLMD) extension near its store in Smyrna, Ga. The new facility puts next-day delivery within reach of 500,000 additional customers for a total of more than 3 million in the Atlanta market.

Marketing 288
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Lowe’s Expands DC-Based Delivery of Bulky Products to 8 More Regions

Retail TouchPoints

The retailer’s legacy distribution model had stores operating as nodes in the fulfillment process. Under the new market delivery model, large items are shipped directly from DCs to the customer, reducing the number of “touches” for each order and freeing up space at brick-and-mortar stores. During the call on Nov.