Remove Customer Experience Remove Marketing Remove Point of Sale Remove Store Operations
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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Retailers can take advantage of these popular touch points to connect with and engage shoppers in three ways. The most effective way to strengthen the customer experience is to elicit feedback. Yet, since customers are often in a rush, it can be challenging to gather valuable feedback. Developing a feedback loop.

Checkout 160
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14 Point of Sale Systems for Small Businesses in 2023

Small Biz Trends

A point-of-sale system is one of the best tools for small businesses looking to accept payments. Point-of-sale systems enable business owners to be more agile with their payment processing and forego using the cash drawer. What Is a Point of Sale POS System? Best Overall Point of Sale Systems.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market.

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Strengthening Customer Loyalty in Today’s Market

Retail TouchPoints

Retailers can bring loyalty programs to the next level by adding proximity marketing based on in-store location throughout the journey. By combining individual customers’ locations with a detailed history of their purchases, retailers can push rewards or coupons when the product is in hands’ reach.

Marketing 227
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How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

The survey also found that less than 13% of retail organizations are investing in technology to tackle these challenges, instead remaining focused on short-term fixes like increasing prices and running marketing campaigns. There’s also the matter of securing the computer hardware that runs the store operations.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Yet as more retailers turn to immersive customer experiences to create a competitive advantage, there is one major problem many are unprepared for: unreliable internet. To truly bring immersive experiences to life, retailers need to examine their tech stack closely.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. This is a new reality for typical projects, according to Cornelius, and it is why her firm has changed its vernacular from “store design” to “experience design.”