Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Early Birds Get the Products.

Marketing 284

Marketing Promotions Consumer Customer Experience 284

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge.

Management 247

Management Marketing Customer Experience Inventory Management 247

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 288

Customer Retention Marketing Consumer Shopping 288

Retail TouchPoints

JUNE 22, 2022

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Another company veteran, John Felton, will now lead the company’s operations.

Fulfillment 243

Fulfillment Finance Promotions Customer Experience 243

I Vend

MAY 8, 2024

The alcoholic drinks sector is a large and growing market that shows no sign of slowing down. It offers rewards to retailers who can engage competitively and efficiently. The US’ largest wine retailer makes 20% of their sales online, compared to 2% before the pandemic.

Shrinkage 91

Shrinkage Inventory Management Payment Services Point of Sale 91

Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 Exceptional customer experience. Self-checkout.

Payment Services 226

Payment Services Checkout Inventory Management Customer Experience 226

Retail TouchPoints

NOVEMBER 23, 2022

The holiday season is just as important for cannabis as it is for other areas of retail, with Green Wednesday (the day before Thanksgiving), Black Friday and the leadup to Christmas all driving sales spikes in 2021, according to Surfside’s The Season of Green report. From a marketing perspective, why would you ignore the activity happening?”

Marketing 260

Marketing Promotions Retail Marketing Returns 260

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

Retail TouchPoints

FEBRUARY 9, 2024

This can also help retailers gauge the success of different promotions, helping them refine their marketing strategies and improve engagement with customers. In this capacity, he is responsible for developing strategies and building channel relationships to expand Axis’ presence in the Americas retail market.

Loss Prevention 233

Loss Prevention Jewelry Customer Experience Management 233

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 269

Point of Sale Checkout Consumer Promotions 269

Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. trillion by 2025, making it a lucrative market for product startups. This will not only help them reach a wider audience but also provide a seamless shopping experience to their customers.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Marketing 278

Marketing Customer Experience Finance Retail Marketing 278

365 Retail

OCTOBER 31, 2022

While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts into high gear. As it stands, the United Kingdom is the leading holiday retail spender in Europe. . Getting your customer data clean. Customers’ lives evolve.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 251

Advertising Social Commerce Consumer Marketing 251

Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. In today’s dynamic marketing landscape, leveraging first-party data is paramount to success. The question remains: where and how should they begin?

Advertising 230

Advertising Apparel Consumer Marketing 230

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

Consumer 130

Consumer Dead-Stock Finance Inventory Management 130

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index.

Management 130

Management Customer Experience Fulfillment Marketing 130

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. It is more about providing top-notch customer services to give them a reason to choose your brand over the others and recommend it as well. Exceptional customer service goes beyond driving sales.

Promotions 130

Promotions Customer Experience Marketing Retail Marketing 130

Cross Cap

FEBRUARY 1, 2018

Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. Self-serve kiosks and mobile apps integrate digital technology for a well-rounded and exciting customer experience.

Customer Experience 52

Customer Experience Payment Services Shipping Kiosk 52

Retail Adventures

JUNE 3, 2024

They are often used by businesses to create buzz around a new product launch, test new markets, build brand awareness, or simply to generate additional revenue during peak seasons. Brand Exposure : Pop-ups can generate excitement and buzz around your brand, attracting new customers and increasing brand awareness.

Shopping 52

Shopping Promotions Target Market Location 52

365 Retail

APRIL 4, 2024

Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024. The roll out is expected to be finalised by May 2024.

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52

Retail Minded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots .

Store Layout 98

Store Layout Marketing Promotions Retail Marketing 98

Tokinomo

FEBRUARY 15, 2023

Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The way products are displayed, organized, and promoted can influence customer behavior and drive sales.

Grocer 196

Grocer Promotions Customer Experience Retail Marketing 196

Retail Next

JANUARY 23, 2020

Decision-makers for retail businesses must think in a digital mindset. These tips will help you incorporate digital marketing strategies into your brick-and-mortar operations and increase your bottom line. Embrace Omnichannel Marketing. A whopping 73 percent of retail consumers use multiple channels to shop.

Marketing 52

Marketing Promotions Shopping Finance 52

Retalon

AUGUST 16, 2019

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.

Customer Experience 32

Customer Experience Fulfillment Markdowns Consumer 32

Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products.

Retail Trends 52

Retail Trends Promotions Consumer Marketing 52

Inside Retail

APRIL 28, 2021

Here, we chat with the former head of marketing at Mercedes-Benz about what she learnt from the auto brand, her favourite retailers and why diversity and inclusion are at the heart of her start-up. You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers.

Fashion 246

Fashion Marketing Promotions Customer Experience 246

365 Retail

APRIL 2, 2024

Effective marketing of these brands is crucial for boosting sales and building customer loyalty. Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. This innovative method of promotion goes beyond traditional marketing tactics.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 249

Checkout Shopping Kiosk Supermarket 249

Shopper Motion

DECEMBER 19, 2022

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. Advances in sensor and camera technologies.

Store Layout 52

Store Layout Inventory Management Promotions Target Market 52

RETAIL MANAGEMENT SOFTWARE

OCTOBER 3, 2022

Data-driven decision making is no longer optional; it is a necessity for retail. Leading retailers have embraced digital transformation and leveraged the latest business intelligence (BI) capabilities to identify market trends, spot shopping patterns and changes in consumer behavior, and make informed decisions based on valuable insights.

Customer Retention 85

Customer Retention Inventory Management Customer Experience Kiosk 85

I Vend

APRIL 22, 2024

Electronics Store POS Software iVend helps electronics retailers win in a competitive market. Read more High demand and rapid market innovation are driving up revenues in the sector. Loyalty and Promotions – another powerful tactic against showrooming is to offer more in store – through promotions and loyalty programs.

Thrift Store 52

Thrift Store Point of Sale Inventory Management Returns 52

365 Retail

JUNE 5, 2024

Competition in the retail industry is fiercer than ever, making it hard for brands to stand out. In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. billion dollars annually.

Customer Retention 52

Customer Retention Customer Experience Marketing Accounting 52

Shopper Motion

DECEMBER 21, 2022

This data can provide valuable insights into customer behavior and help retailers optimize the in-store shopping experience. This article will explore the role of in-store analytics in the future of retail. Some of the key benefits of in-store analytics include: Improved customer experience.

Store Layout 52

Store Layout Customer Experience Promotions Shopping 52

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts.

Customer Retention 84

Customer Retention Management Promotions Clienteling 84

365 Retail

DECEMBER 21, 2022

Once again, we find ourselves amidst the festive season, with retail spaces battling it out for all-important consumer attention. Operating in a highly saturated market, retail owners are having to explore unique ways to draw in customers, with AV displays being a core way to elevate spaces and capitalise on a customer’s initial interest.

Promotions 73

Promotions Outdoor Fulfillment Advertising 73