Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Understanding Shoppers data.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Marketing 286

Marketing Consumer Checkout Customer Experience 286

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge.

Management 264

Management Marketing Customer Experience Inventory Management 264

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 295

Marketing Promotions Advertising Comparison Shopping 295

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Advertising Consumer Retail Marketing 70

Tokinomo

OCTOBER 26, 2022

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Every holiday season customers expect to get into the holiday spirit when going shopping. In this article, we are going to focus on the Halloween celebration.

Marketing 190

Marketing Shopping Customer Experience Retail Marketing 190

Retail TouchPoints

JUNE 13, 2023

Most importantly, they are supporting the business as it aims to evolve to a “more unified and data-driven approach to retail.” Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. This involves personalized product recommendations, marketing messages and customer service.

Customer Experience 261

Customer Experience Inventory Management Marketing Consumer 261

Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Marketing 236

Marketing Returns Marketing Spend Accounting 236

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 288

Advertising Fulfillment Customer Experience Marketing 288

Retail Next

SEPTEMBER 19, 2019

The retail market continues to grow rapidly. Over the past couple of years, the strategy of retailers has changed markedly. Modern retail is a struggle for every new idea, the market is demand-oriented, buyers have become more prepared, they have a better understanding of quality and prices, and competition is greater.

Retail Marketing 52

Retail Marketing Marketing Payment Services Consumer 52

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

Marketing 246

Marketing Planning Customer Experience Consumer 246

Retail TouchPoints

FEBRUARY 5, 2024

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Complexity cannot live here.

Accounting 264

Accounting Finance Marketing Consumer 264

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Embrace SMS Marketing.

Marketing 82

Marketing Payment Services Customer Experience Advertising 82

Retail TouchPoints

APRIL 30, 2024

The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customer experience. Last year, it implemented several self-checkout stations for its market concessions.

Checkout 273

Checkout Customer Experience Merchandise Store Consumer 273

Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 Exceptional customer experience. Self-checkout.

Payment Services 246

Payment Services Checkout Inventory Management Customer Experience 246

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. We focus on products that lead to experiences that dog parents and dogs can enjoy together. What white space do you plan to capitalize on in the market?

Wholesale 275

Wholesale Consumer Marketing Advertising 275

Retail TouchPoints

JUNE 22, 2022

Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Felton has worked for nearly 18 years in Amazon’s retail and operations finance leadership. Another company veteran, John Felton, will now lead the company’s operations.

Fulfillment 275

Fulfillment Finance Promotions Customer Experience 275

Miller Zell

APRIL 28, 2023

Retail marketing and operations wouldn’t be as complicated if they were all about creating the same store experience over and over again. But the cookie cutter plan doesn’t work in the age of localization and omnichannel customer experiences.

Customer Experience 94

Customer Experience Retail Marketing Planning Marketing 94

Retail TouchPoints

MARCH 6, 2023

Customers increasingly conduct their own research, on their own terms; experiencing a brand (and likely its competitors) on a number of platforms or channels of their choosing — so the phases that make up the traditional concept of the marketing funnel are overly simplistic in today’s world.

Customer Experience 287

Customer Experience Marketing Consumer Retail Marketing 287

Retail TouchPoints

FEBRUARY 9, 2024

This can also help retailers gauge the success of different promotions, helping them refine their marketing strategies and improve engagement with customers. In this capacity, he is responsible for developing strategies and building channel relationships to expand Axis’ presence in the Americas retail market.

Loss Prevention 271

Loss Prevention Jewelry Customer Experience Management 271

Retail TouchPoints

JULY 15, 2022

First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.

Advertising 288

Advertising Marketing Spend Marketing Customer Experience 288

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Marketing 304

Marketing Customer Experience Finance Retail Marketing 304

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index.

Management 130

Management Customer Experience Fulfillment Marketing 130

Retail TouchPoints

NOVEMBER 23, 2022

The holiday season is just as important for cannabis as it is for other areas of retail, with Green Wednesday (the day before Thanksgiving), Black Friday and the leadup to Christmas all driving sales spikes in 2021, according to Surfside’s The Season of Green report. From a marketing perspective, why would you ignore the activity happening?”

Marketing 278

Marketing Promotions Retail Marketing Returns 278

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. trillion by 2025, making it a lucrative market for product startups. This will not only help them reach a wider audience but also provide a seamless shopping experience to their customers.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Cross Cap

FEBRUARY 1, 2018

Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. Self-serve kiosks and mobile apps integrate digital technology for a well-rounded and exciting customer experience.

Customer Experience 52

Customer Experience Payment Services Shipping Kiosk 52

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly.

Sporting Goods 130

Sporting Goods Management Marketing Consumer 130

Retail TouchPoints

MAY 31, 2022

However, according to findings in our 2022 Relevance Report , retail brands aren’t yet availing themselves of this actionable customer data — or if they are, they aren’t yet using it to deliver compelling customer experiences. The Gen Z Factor. Mobile commerce is the future of ecommerce.

Customer Experience 328

Customer Experience Consumer Shopping Fashion 328

Retail TouchPoints

SEPTEMBER 13, 2021

. “Helping customers in their online shopping journey is a major advantage in today’s online retail market,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

Brand Management 268

Brand Management Customer Experience Management Retail Marketing 268

Retail TouchPoints

APRIL 23, 2024

Retail Marketing at Levi’s in a statement. “So The oversized denim will be on display in five malls around the country through May 20, and members of Levi’s Red Tab loyalty program who show a picture of themselves with the jeans can get 40% off a pair of regular price (and regular size) jeans. “We

Apparel 219

Apparel Retail Marketing Consumer Visual Merchandising 219

Retail Focus

FEBRUARY 6, 2023

EuroShop will showcase innovative solutions from exhibitors designed to help retailers adapt to the changing customer habits and needs. These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. 1966-1972 EuroShop held every two years.

Visual Merchandising 303

Visual Merchandising Payment Services Management Marketing 303

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Strategic Counsel is Paramount. Will you provide a timestamp for the data?

Retail Marketing 264

Retail Marketing Marketing Consumer Promotions 264