Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 267

Marketing Promotions Advertising Comparison Shopping 267

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130

Marketing Fashion Returns Shopping 130

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Understanding Shoppers data.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Advertising Consumer Retail Marketing 70

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 263

Advertising Fulfillment Customer Experience Marketing 263

Retail TouchPoints

FEBRUARY 5, 2024

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Complexity cannot live here.

Accounting 254

Accounting Finance Marketing Consumer 254

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re

Advertising 267

Advertising Marketing Spend Marketing Customer Experience 267

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. We focus on products that lead to experiences that dog parents and dogs can enjoy together. What white space do you plan to capitalize on in the market?

Wholesale 247

Wholesale Consumer Marketing Advertising 247

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Embrace SMS Marketing.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Retail TouchPoints

SEPTEMBER 20, 2021

How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? Simply put, what is the future of experiential retail? Experiential Retail: What it is and How we Got Here.

Advertising 271

Advertising Consumer Shopping Marketing 271

Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. trillion by 2025, making it a lucrative market for product startups. This will not only help them reach a wider audience but also provide a seamless shopping experience to their customers.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming.

Advertising 293

Advertising Accounting Marketing Finance 293

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

Consumer 255

Consumer Marketing Retail Marketing Advertising 255

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Just to recap, Walmart first entered the Indian market in 2007 with the wholesale ‘cash and carry’ business, Bharti Retail. They are very mature in the Indian market with a strong foundation. per cent increase in revenue to US$152.3

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

Retail Bound

APRIL 11, 2024

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Lastly, Nike made sure to continue improving the product by releasing updated versions over the years, keeping it relevant in the market. Firstly, Nike created hype around the product by limiting its availability.

Fulfillment 52

Fulfillment Advertising Marketing Consumer 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 256

Advertising Social Commerce Consumer Marketing 256

DMS Retail

JANUARY 19, 2024

Retailers, from small boutiques to large chains, are leveraging these technologies to enhance customer experience and streamline operations. AI is at the forefront of this evolution, particularly in marketing. One significant advantage of AI in retail is its ability to analyze vast amounts of data. All the Success!

Boutique 40

Boutique Target Market Advertising Consumer 40

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. One of the key benefits of DTC is that brands interact directly with shoppers across the customer journey, providing a chance to control those engagements and generating highly valuable real-time customer data.

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

365 Retail

APRIL 2, 2024

Effective marketing of these brands is crucial for boosting sales and building customer loyalty. Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. This innovative method of promotion goes beyond traditional marketing tactics.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Inside Retail

JUNE 20, 2022

Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. Online shopping trends.

Target Market 130

Target Market Marketing Advertising Shopping 130

Wiser

SEPTEMBER 12, 2022

Retailers and brands are facing the same challenges. You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

365 Retail

DECEMBER 21, 2022

Once again, we find ourselves amidst the festive season, with retail spaces battling it out for all-important consumer attention. Operating in a highly saturated market, retail owners are having to explore unique ways to draw in customers, with AV displays being a core way to elevate spaces and capitalise on a customer’s initial interest.

Promotions 73

Promotions Outdoor Fulfillment Advertising 73

Storis

MARCH 7, 2019

This winter, I enjoyed time on the road engaging firsthand with many home furnishings retailers. At the FMG Symposium, Top 100 retailers talked strategy, while Las Vegas Market buzzed with energy. Casual furniture retailers at the ICFA Educational Conference networked with one another. Written by Caitlin Jascewsky.

Home Furnishings 52

Home Furnishings Promotions Customer Experience Advertising 52

Rangeme

SEPTEMBER 30, 2022

Netflix’s plans to launch a low-cost subscription service featuring advertising is a classic example. By offering a cheaper deal, and consumers accepting the compromise of having to view advertisements, it has found a way to navigate this conflict.

Consumer 52

Consumer Advertising Department Stores Finance 52

Retail Prophet

AUGUST 11, 2023

Indeed, the existential challenge facing most retailers today is how to command disproportionate levels of attention. The answer lies less in deploying new technology and more in something almost never discussed in retail circles: art. In doing so, they negate 80 percent of their brand’s opportunity to be remembered.

Consumer 52

Consumer Customer Experience Promotions Advertising 52

Retail TouchPoints

DECEMBER 16, 2022

For 11 years he worked at Google , the last three as the tech giant’s Chief Evangelist, where he helped the largest brands in the world hone their digital marketing strategies. The problem, according to Darveau-Garneau, is the experience once consumers arrive at a company’s website. My biggest issue is my customer experience.

Merchant Services 289

Merchant Services Advertising Customer Experience Shipping 289

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. According to Forbes, emerging retail trends underscore the importance of adapting to new technologies to stay competitive.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retail TouchPoints

MARCH 30, 2023

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

Point of Sale 273

Point of Sale Checkout Consumer Promotions 273

365 Retail

OCTOBER 31, 2022

While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts into high gear. As it stands, the United Kingdom is the leading holiday retail spender in Europe. . Getting your customer data clean. Customers’ lives evolve.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52

Retail TouchPoints

JULY 2, 2021

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25. One of our biggest barriers outside of figuring out the language was just understanding the consumer journey, how to create marketing assets that support that journey.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Next

SEPTEMBER 17, 2019

Every brand has a slightly different method of attracting shoppers, but a highly common tactic is implementing a hearty content marketing strategy. By being smart about content marketing, your retailing business can attract customers new and old. What is Content Marketing? Example of Content Marketing.

Marketing 52

Marketing Advertising Customer Experience Accounting 52

365 Retail

APRIL 4, 2024

Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024. Our customers need scalable and reliable tools to build their business for the future.

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52

Retalon

SEPTEMBER 11, 2020

Demand planning can be a confusing term that combines both terms, but in most cases when retailers refer to demand planning they mean forecasting demand. Woman look at the stock market data on computer monitor. The Importance of Forecasting Demand in Retail Big Data Analytics. Also retail is no longer just brick-and-mortar.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

365 Retail

AUGUST 17, 2022

Start by understanding your customer. The days of retailers blasting one single, generic message to their entire database are, hopefully, a thing of the past. . The most forward-thinking retail marketers are ‘progressively profiling’ customers’ interests, preferences, motivations and desires. What do they study?

Payment Services 57

Payment Services Customer Retention Consumer Customer Experience 57