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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” Then you’d have to take into account the volume differences and the fact that one is organic, and one is not.”

Markdowns 318
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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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How Net-A-Porter is supporting the shift to sustainable fashion

Inside Retail

The well-known luxury e-commerce platform Net-A-Porter is continuing to focus on its Net Sustain edit by incorporating innovation and transparency into the customer experience. . At Net-A-Porter we buy mindfully across all our categories to focus on investment pieces that we know our customers can buy now and wear forever.

Fashion 246
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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

Retail TouchPoints

The Odyssey’s second season uses the LensCrafters Palo Alto flagship store as the backdrop for a dedicated pathway that leads to a new fantasy map in which users experience the five arcade-style mini-games.

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For the pandemic-hit fashion industry, the future is digital

Inside Retail

As global apparel revenues plummeted almost 20 per cent in 2020, e-commerce has emerged as the silver lining of the fashion industry’s challenging year. E-commerce fashion sales are expected to grow almost 39 per cent between 2020 and 2023. What can retailers do to make the most of this opportunity? Download your free copy.

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ThredUP Has a New CMO After 5 Years Without

Retail TouchPoints

“My expertise is deeply rooted in consumer marketing and merchandising, while my passion closely aligns with sustainability and reducing fashion waste. As a ThredUP customer, I’m thrilled to have the opportunity to use my marketing expertise to drive awareness of the mission and enhance the customer experience and build brand loyalty.”.

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The height of fashion – the brick and mortar revival

I Vend

iVend Retail for Footwear and Apparel iVend helps retailers offer a differentiated shopping experience. This puts a golden opportunity into fashion retailers’ laps – if they’re ready to make the most of it. The (re-)rise of brick and mortar shopping When online shopping was the only option, fashion consumers made the best of it.

Fashion 98